Sarah Jons Verified Professional Verified Professional
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The Fertility Therapist & Founder of The Fertile Mind Body Programme

About me

Hi, I'm Sarah

I specialise in women's health, specifically fertility-related issues and I'm the founder of The Fertile MindBody Programme.

I teach women struggling with IVF as well as unexplained, or secondary infertility, effective, proven therapies for natural and assisted conception success. By following simple actionable steps women learn how to calm their minds, reset their nervous systems, remove any subconscious blocks, and integrate trauma cycles to optimise fertility health.

In addition, my client work includes:

Stopping Smoking
Alcohol and Addictions
Public Speaking

I have a deep understanding and years of training in a range of alternative and complementary therapies

I qualified as a Cognitive Hypnotherapist over 10 years ago, and as a BreathWorker back in 2014. I'm the Founder of The Big Breath Company and deliver workshops, retreats and training in the UK and abroad. My previous career spanned two decades at the London School of Economics and I've been responsible for the welfare of thousands of students.

I work with anyone who feels that I'm the right fit for them. Sometimes people find me when they've been in other forms of therapy and feel that they have reached an impasse.

Nowadays one of my primary specialisms is to help women with fertility health-related issues. I am the creator of The Fertile MindBody Programme, an online 8- week forum for women struggling to become mothers.

Just drop me a message on here, and let's take it from there.

About Sarah Jons

Through the delivery of her popular breathwork events (Transformational Breath®) at The Big Breath Company, established private hypnotherapy practice, and fertility expertise, Sarah offers women a holistic approach to overcome infertility. Bypassing their conscious minds and self-doubts, her clients generate peaceful momentum to heal and conceive.

Over 20 years ago, following a traumatic pregnancy, wanting to heal herself -and later on, her clients, Sarah started a journey studying mind, body, and breath modalities that she now teaches others.

Understanding the limitations of many therapies that overlook the importance of the subconscious and breathwork, Sarah gives women the tools they need to prepare their mind and body for conception success

Training, qualifications & experience

The short version.


The longer version.

Change Management Post Graduate Diploma
Birkbeck University

Master Practitioner Cognitive Hypnotherapist
Awarded by The Quest Institute

Hypnotherapy Practitioner Diploma
Awarded by The National Council for Hypnotherapy

NLP Master Practitioner
Awarded by The Quest Institute

NLP New Code Conversion Course
Awarded by Peter Salisbury

Transformational Breath Level V
Awarded by Transformational Breath UK Co-Trainer Status

Soul Retrieval for Therapeutic Professionals
Awarded by Christa Mackinnon Shamanic Teacher

Modern Medicine Women
Awarded by Christa Mackinnon Shamanic Teacher


Addictions /Eating Disorders
Emotional Freedom Technique Practitioner
Metaphors of Movement
Addiction from the Inside Out
Gastric Band Hypnosis

Eye Movement Desensitisation Reprogramming (EMDR) for PTSD

Easibirthing Fertility Practitioner
BabyQuest Fertility Practitioner

Confident Childbirth/Hynobirthing
Easibirthing Practitioner

Neuro Hypno Healing
NLP Academy

Modern Medicine Women
Shamanic Journeying

Member organisations


Complementary and Natural Healthcare Council (CNHC)

The CNHC encompasses many types of alternative therapy, including hypnotherapy.

In order to be admitted to the register a practitioner must have studied to the National Occupational Standards for that profession/discipline, or have reached the equivalent of the National Occupational Standards through other relevant training or at least three years of experience and been assessed by their peers.

A practitioner must also have professional insurance and agree to abide by the CNHC Code of Conduct, Performance and Ethics.

Accredited register membership

Complementary and Natural Healthcare Council

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Complementary and Natural Healthcare Council

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with

Sexual Abuse

Post Traumatic Stress Disorder

Photos & videos


£200.00 per session

Additional information

Hi I offer a range of packages.  Single one off sessions face to face in Clerkenwell are £200. 

When I work

From noon onwards to last session start time 8pm

Monday to Friday

Further information

Success Stories

In order to protect my clients and with respect to confidentiality some of my clients have requested that their identify be anonymised. Please find just a small sample of the success stories, and feedback from my clients.

I am duty bound under various ethical code,s therefore you can rest assured that these testimonials are valid, honest and completely verifiable.

Fertility Hypnosis

Hi Sarah

Apologies for the late reply... I can hardly believe it but I am pregnant! I don't know if its the visit to you, and listening to the recording, or the three acupuncture visits and herbs or the combination - but amazingly we are pregnant. Very early stages but incredibly exciting, so at this stage I guess I do not require another visit.

Thank you for all your time and efforts I am sure it was a major factor in my amazing news!!!!

Thank you again


Stopping Smoking

Hi Sarah,

Hope you are well. Just thought I would drop you an email and let you know how things are going. Almost 3 weeks now without a cigarette and still going strong. Have had a few times where I thought I wanted one but my mind seems to think better of it now with ease. Even while drinking I haven’t been tempted.

Starting to feel the benefits more and more each day. Running is easier and my constant cough I had seems to be disappearing.

Been reading the literature ad hoc lately to keep it fresh.

Thanks again for your help. I will be sure to recommend you to all my other smoking friends who feel they could use some help. Cheers


Public Speaking ( Stand Up Comedy)

Hi there Sarah,

Hope you are well. Just a quick email to update you. I did my first stand up set last night. All went pretty well, felt quite relaxed and confident. I was even quite funny. Thanks very much for your help. Im sure ill be back in touch soon for a “top up”.

Hope all is well with you.

Thank you once again.

Dean Short via iPhone ( Stand Up Comedian)

Public Speaking (Glossophobia)

There’s life before Sarah and then…there’s life after! What a contrast. Our session permanently altered my approach to a worrying situation and there’s no question of going back to my state of mind prior to seeing her. Her work has given me the tools to succeed on higher level.PT TV Presenter London

Diet coke addiction

HiI hope you are well. I just wanted to let you know I haven’t had a diet coke since leaving your session 9 days ago. Longest I have gone without diet coke in decades. Whilst I still miss it I am sure I won’t go back to drinking it so I am not worried about falling off the wagon.So thank you for your help. Just thinking what else I need to sort out!Best wishes

Weight Loss (Gastric Band Hypnotherapy)

Following a road traffic accident 8 years ago ,I have a long term leg injury. I have gained 5 stone in weight, lost my self respect , a much loved nursing career and any hope of meeting a new life partner. I had reached a time in my life where I really needed to tackle my weight issues.

My self esteem and confidence were at an all time low, I had next to no will power, I was completely stuck in a rut , but lacked the motivation to find the way forward.

Sarah has given me the key to opening the door onto the rest of my life.Since late september I have lost 42lbs, a first in my long battle against obestity.This has given me a huge boost in self confidence, I m actually starting to like my self again.

Although I still have a significant amount of weight to lose, I feel confidentthat I will achieve my goal. I have been successful in gaining a place on the return to practice course at university. I hope to recommence my nursing career very shortly. I have even considered dating again….steady, one step at a time!!

With her skills, compassion and humour, Sarah has helped me to help myself, I cant thank her enough.

Julie Stewart Nurse Watford

Weight Loss (Gastric Band Hypnosis)

Hello Sarah,

It might sound cheesy, but I really feel like coming to you is one of the best things I’ve done for years Thank you.

AB Ecommerce Website Developer

Hypocondria/ Negative Thinking

I visited Sarah to help me think more positively as I believe that a more positive attitude will help me deal with stress and help me with my health issues. After two sessions I felt more relaxed and generally happier. Sarah supplied me with a recording that reinforced the positive messages she had given me and listening to this every day has made a big improvement to my general outlook. It also helps me to deal with stress; I’ve found listening to the recording during the day has helped me deal with work pressure. Other people have noticed a change in me also; my wife remarked that since the therapy I am a more cheerful person and am more willing to go out and do things.

TR Computer Programmer London

Wasp /Bee Phobia

Just  a quick note to say thank you very much for the treatment for my wasp phobia. It has had a real impact and my fear of wasps. I feel more in control and rarely notice wasps anymore which would have been almost impossible to imagine 3 months ago. Not what I expected at all but in a very good way, as did not really hold out much hope prior to the treatment.

Thanks again for allowing me to enjoy my summers!

Mark Papworth Finance Assistant London


This therapy and Sarah’s approach has helped my son, who is 10 years old, to cope with his stammer, by learning techniques designed to build up confidence and coping mechanisms. I would recommend Sarah to any mother worried about their child’s functioning and emotional state, mild or severe.Soraya Yamada  Administrator and Charity Worker London

Flying Phobia (Aviophobia)

I used Sarah’s services to resolve my anxiety of flying. I used to enjoy flying very much and as I lived in Australia a few years, I was comfortable even in long transcontinental commutes. I used to travel regularly, at least every 6 weeks, but last year I stopped for nearly 10 months. I kept postponing family visits and even holidays making up excuses. Then Sarah came along and we had a very thorough conversation about my problem, and anything that could be related to it. I need to say that after the first session I felt more relaxed in general, I could tell that something was changed, and even more so after every listen of the mp3.Then the day came and I was on a plane for a 5 hours flight: take off went really well, I relaxed and I was able to enjoy my book, my ipod and have a nice time. Then it turned out to be one of the bumpiest flight of my life, one of those times when the captain invites all passengers to sit and fasten their seatbelts while the craft is jumping up and down in the open space. After a second or two of panic, I was surprised to notice how calmer I became without having to do any thinking.
But the most interesting thing has been that any other flight since, has been better than the previous. Since the therapy I have now travelled by plane 6 times, and once there was even a problem before landing, but I feel always relaxed and normal. I do things like watching outside the window and even taking pictures of the land below, or I get up and go to the toilet, which I was too tense to do before the treatment. And most important, I now wait for the beginning of my holidays thinking of the amazing places I am going to visit, without that unpleasant stress.

Dr Roberto Del Monte Manager London


I Just wanted to thank you very much for the new recording…. it was quite strange but I had a great feeling of “success” about it.  It was like I was projecting 12 months ahead and feeling a great sense of achievement for what I’d accomplished in 2011 – it was really weird, but a great feeling.

LW  Senior Manager London

Low Self Esteem (Confidence)

Without reservation I can endorse the skills and treatment I have had from Sarah. She has that rare combination of talent, application and dedication   She has really improved my confidence and my ability to be strong in the face of adversity. She is a real gem- 5 star – I am a fan!

TTD Company Director London

Fear of Heights (Snowboarding)

Dear Sarah,
I hope that you are well. Just thought I would update you on my progress as I’m out in Tignes this week. It is really quite amazing but the slope that terrified me last time is now fine for me! I can see that it is steep but don’t feel scared by it and can get up and snowboard down it with the rest of my class! I can’t believe the transformation and how much more relaxed I feel. Thankyou so very much.
I really am very grateful for the work that you did, it really has helped me a lot.
Enjoy your skiing next week.

Kind regards


By Sarah Jons

45 Central Street, London, EC1V 8AB

Type of session

In person
Home visits

Types of client

Young people

Key details

DBS check

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