Penny Ling

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Available for new clients
Available for new clients

This professional is available for new clients.

Kingston Bagpuize, Oxfordshire, OX13 5AP
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Online and Oxfordshire face-to-face

Hi, I’m Penny and I have been helping people from all walks of life since 2007. I am fully qualified, supervised, insured and DBS checked.

First, I am friendly and non-judgemental, caring and empathising person. I love laughter and humour and hope to bring positivity to the clinic room, looking forwards not delving back.

We have innate resources to get through life cheerfully, but maybe have forgotten, or find themselves in a situation which undermines your values.

The tools and techniques I use are not magical. Some traditions have been passed down through generations, whilst others have emerged from recent scientific advancements.

I look at the person as a whole, not as misfunctioning parts. You improve one aspect of your life and it quickly has effects on others. Improve sleep, diet and well-being. Get your needs met and you’ll be in a much better place to handle adversity.

Range of options
I offer a range of therapy sessions depending on what the problems are. We can have a short 20 minute phone or WhatsApp call to determine what you need, or a FREE hour-long online consultation to see what factors are influencing your life. You can book an hour’s consultation at the clinic in Kingston Bagpuize, or jump straight in with a two-hour well-being programme.

You may want monthly sessions which help stress management long term.

See fees and sessions for more information and times available.

Since 2007, I have been specializing in phobias and anxiety, both in clinic and online. I am a Solution-Focused Hypnotherapist, but have also trained in CBT, NLP, Human Givens, Mindfulness, BWRT and Nutritional Therapy to tailor my clients’ therapy to what they need. To make progress towards their goals and find solutions, they should focus on moving forward instead of dwelling on the problem. 

Specialising in Anxiety related problems, especially, Phagophobia, Driving Fear, Carer support for dementia, IBS, confidence and self-esteem issues. I overcame my many phobias during my training back in 2007, which included:

  • Fear of balloons,
  • Fear of needles,
  • Fear of spiders,
  • Fear of holes,
  • Fear of chimney pots,
  • Fear of dentists,
  • Fear of white coats,
  • Fear of driving - I had not driven for 13 years. I have been included in a book about driving phobias and has been interviewed by the National Press and BBC Radio on the subject of hypnotherapy and phobias.

My book "Driving me crazy - overcome the fear of driving" is available online. The book explains the brain's role in driving anxiety and how using a variety of tools - including hypnotherapy can help address this problem.

An area I am often called upon is the support of carers who have to deal with the ill health of a loved one, especially those with dementia. Having lost several family members to this terrible disease, I use my experiences to help support others going through these difficult times.

To help clients understand how their therapy is progressing, I use Outcome Ratings, as introduced by the International Center for Clinical Excellence. So they always know how it’s progressing.

In 2016, I added nutritional therapy to the list of therapies on offer so I could work confidently with eating disorders, ARFID and fussy eaters and weight loss clients. I also completed an Integrated Medicine foundation course with The College of Medicine, focusing on how complementary therapy can help general health problems.

Working internationally online, and seeing clients at the Kingsmoor clinic. I have regularly seen students for stress management, time management, confidence issues, sleep disorders and exam stress, sleeping disorders, fear of failure and confidence issues.

My biggest achievements have been working with difficult cases such as helping a stroke victim to swallow again (phagophobia), and a young man who suffered serious brain damage after an attack to overcome agoraphobia and have a life again, and being able to travel, his last holiday was to travel to Gibraltar by ship with a friend, then fly home - it was his first time on a plane.

Areas of expertise are:

  • Support of Carers
  • Confidence, self-esteem and relationship issues
  • Fears, mild phobias and anxiety including fear of swallowing
  • Stage fright and performance enhancement
  • Food phobias, eating problems  - with nutrition
  • IBS
  • Imposter Syndrome
  • Sports psychology and performance
  • Stress management
  • Lack of motivation
  • Fussy Eaters / ARFID Avoidance/Restrictive Food intake disorder
  • Exam nerves

Hypnotherapy is a powerful therapy, helping make changes within the subconscious mind and solution-focused therapy helps you to use all your strengths and resources and to find more.

I am fully qualified (HPD), insured & have a DBS check. Trained originally at the Clifton Practice in Bristol back in 2007, and has subsequently trained with Human Givens. I also have trained in Coaching and nutrition therapy to help food phobia and weight loss clients with their food choices. I have been a Senior Associate of the Royal Society of Medicine, and also an accredited member and supervisor for the NCH (National Council for hypnotherapy), though I no longer take on supervisees. I am currently a member of the CNHC (Complementary and Natural Healthcare Council), The College of Medicine and a member of the AfSFH (Association for solution-focused hypnotherapy) and I was their editor for Hypnotherapy Today and Metamorphosis between 2010 and 2015. I also teach therapists about Social Media and internet marketing.

I have made regular appearances on BBC Radio Oxford talking about many issues affecting our mental health and on Oxford Talk TV Freeview channel 8, and I am a contributor to Happiful magazine and have been mentioned in The Daily Telegraph and Huffington post.

I received the LiveWire Prestige Awards for two consecutive years as the Oxfordshire Hypnotherapist of the year in 2021 and 2022.

Please when you contact specify whether you are local and wish to see me in the clinic or work online. It will help when it comes to booking the initial consultation.

Training, qualifications & experience

BA Hons - Oxford Brookes University - included module in Psychology. I also volunteered for research at Oxford University Psychology labs and the Warneford Hospital.

I studied for a diploma in Hypnotherapy at the Clifton Practice in Bristol in 2007 and went on to attain the DHP after which I set up a practice at the Oakspring Clinic in Clevedon. Soon after I trained in CBT, NLP, SFBT and Supervision, and started working from clinics in Bristol. I now work online and from clinic in Kingston Bagpuize Oxfordshire OX13.

I supervised hypnotherapists from all over the UK from 2010 - 2023. I am an executive member of the Association for Solution Focused Hypnotherapy, one of the member organisations recognized by UKCHO. As Editor for Hypnotherapy Today Magazine, I worked with very experienced colleagues helping support those therapists who have just trained.

I specialise in anxiety based problems especially phobias and sleep related problems such as insomnia, and sports hypnosis for those who wish to improve their performance.

Other CPD includes:

Hypnobirthing - Clifton Practice 2008
Mindfulness and acceptance - Clifton Practice 2008
SF Coaching in business - Clifton Practice 2009
Drug and alcohol dependency - Clifton Practice 2009
Cognitive Behavioural Therapy - Clifton Practice 2009
Solution Focused Brief Therapy - Clifton Practice 2009
The impact of hypnosis on pain & disease. - Clifton Practice 2010
Supervisors course - Clifton Practice 2010
Hypnotension - NCH 2011
Coaching - The Coaching Academy 2012
NCH extravaganza - NCH 2014
Couples therapy - Human Givens College 2014
Solution Focused Couples Therapy - 2014
Research - Clifton Practice 2014
Mentoring women back to work - Oxfam 2014
NCH Extravaganza - NCH 2015
Brain working recursive therapy - Terence Watts 2015
Train the trainer - Knowledge Academy 2015
NCH extravaganza - NCH 2016
Working with children - Clifton Practice 2016
Training Therapists in Social Media - FHT 2016
Nutrition therapy - Oxford College 2016
Foundation course in Integrated Medicine - The College of Medicine 2016
Pain Management - Dorothea Read Cardiff Hospital 2016
Science of the IC - CPHT 2018
GDPR - School of Clinical Hypnotherapy 2018
DBT - Udemy 2018
EDMR - 2018
PTSD - Andy workman 2020
PTSD - Dr David Muss 2020
Course creation - 2020
Effective Brief Psychology – Human Givens online 2022
Managing anxiety without drugs – Human Givens online 2022
From Stress to Psychosis: how to prevent mental illness – HG online 2022
Tackling Addiction – Human Givens 2022
How to break the cycle of depression – Human Givens 2022
Effective Anger Management – Human Givens 2022
Grief and Bereavement - Human Givens 2023
Happiness course - BBC Maestro  2023
Gut flora with Tim Spectre - BBC Maestro course 2024

I am a published author, run workshops and courses on meditation, marketing and present talks on the myths and truths about hypnosis.

Member organisations

Registered / Accredited

Registered / Accredited

Being registered/accredited with a professional body means an individual must have achieved a substantial level of training and experience approved by their member organisation.

National Council for Hypnotherapy (NCH)

The National Council for Hypnotherapy holds one of the largest registers of independent Hypnotherapists in the United Kingdom and strives to maintain the highest standards among its members.

There is an agreed Code of Conduct, an established Complaints & Disciplinary Procedure and all members are obliged to maintain comprehensive Public Liability & Professional Indemnity Insurance, maintain regular CPD (continuing professional development) hours, and attend Supervision when needed.

Complementary and Natural Healthcare Council (CNHC)

The CNHC encompasses many types of alternative therapy, including hypnotherapy.

In order to be admitted to the register a practitioner must have studied to the National Occupational Standards for that profession/discipline, or have reached the equivalent of the National Occupational Standards through other relevant training or at least three years of experience and been assessed by their peers.

A practitioner must also have professional insurance and agree to abide by the CNHC Code of Conduct, Performance and Ethics.

The General Hypnotherapy Register (GHR)

Hypnotherapists may become members of the General Hypnotherapy Register if they satisfy certain criteria with regard to both training and ongoing requirements as determined from time to time by the General Hypnotherapy Standards Council (GHSC).

Members are either registered at Practitioner status (which confirms that the GHR acknowledges their qualification to practice), or Affiliate status. Although Affiliate level registrants will have completed a sufficient number of training hours to equip them to commence seeing clients on a limited basis, the GHR does not acknowledge them to have yet been trained to full practitioner level.

All GHR Registered Practitioners are required to accept the published Code of Ethics and Complaints & Disciplinary Procedure.

Accredited register membership

Complementary and Natural Healthcare Council
Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Complementary and Natural Healthcare Council

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with

Fibromyalgia - relieving stress and pain management
Life coaching


£70.00 - £100.00
Free initial online session

Additional information


Online via Zoom - FREE
Full hour at clinic - £80*

*Special concessions at certain times and places, please email to find out more


  1. Online and in clinic 1 hour - £80/session*
  2. Keep-on-track monthly package - £70/session
  3. Stop smoking - either 2 hours @ £200 or 2x one hours sessions @ £100
  4. Well-being programme - 2 hours. Includes nutritional therapy, mindfulness, tools for stress - £150

*At the consultation, you will receive a complimentary CD to listen to between sessions or a link to MP3. Please specify if a CD is needed.

Student discount available with NUS card for exam stress package - ask at consultation.

If we correspond about days and times, please note that those times may be given to the next enquiry after 24 hours, so please confirm immediately.

A minimum charge of £20 may be given if the session is cancelled within 48 hours of the appointment, to pay for the clinic room rental.

I also have a payment scheme for those who wish to spread the cost. I have a number of times available for lower income individual, children and senior citizens, please say when you call

Also can provide some private health schemes with invoices, so you can claim back expenses.

When I work

Mon Tue Wed Thu Fri Sat Sun

Wednesday and Friday are online only
Thursday and Saturday are in Clinic only OX13

Further information


I have suspended supervision for the foreseeable future.

Mentoring for Oxfam

I am part of the Oxfam mentoring scheme to help women who wish to re-enter the workplace after having children, or who are about to retire and worry about what to do next.

Corporate Health

In January 2022, I teamed up with JP International Training who provide mental health first aid training to businesses and educational establishments. Any employees or students who can be helped by the variety of brain-based therapies are passed on to myself or one of my colleagues.
Having worked in industries which have either strict deadlines or a fast turnover of staff, I am very aware how important it is to look after the mental welfare of employees. Presenteeism and absenteeism cost companies a lot of money each year so making sure you have an appropriate mental health policy is essential.

I have either worked with companies to help managers utilise solution focused tools to help overcome problems, as well as providing stress management sessions for employees to show how visualisation can help focus their minds.

Or, I can help companies by providing them with subsidised therapy sessions as part of their employee benefits package.

Call for a consultation.


Back on the road to recovery
After struggling with the fear of choking, stemmed from anxiety and burnt out from my last job, I came to Penny to help me with my phobia. Penny was incredible as were the sessions, the first session I had I didn’t even think of my fear of choking when I ate. Not only did it minimise my fear of choking in the long term but I was starting to gain more confidence, energy and far more relaxed than I had ever felt for a long time. I would highly recommend going to Penny for any generalised anxiety disorder or fears. Thank you for all your help!
NB - Oxfordshire

Penny’s Great
I wasn’t sure what to expect when booking my first session with Penny, but she is a very welcoming and approachable person, quickly putting my mind at ease during our initial consultation, through to our final session. Penny brings a calming and open energy to every session and provides clear, easy to practice techniques for everyday use. I have enjoyed each session with Penny and I would definitely work with her again and highly recommend her. Thank you for everything Penny!
GH Surrey


I started hypnotherapy sessions with Penny Ling to address my phagophobia, which stemmed from the stress of an abusive relationship. From the first session, it was clear that she had empathy and was willing tohelp me overcome my trauma and phobias. Penny is an expert hypnotherapist who skillfully handles anxiety, depression, and phobias. She aided me in finding my way during sessions, enhancing my self-trust and confidence and diminishing work-related anxiety. I recommend Penny highly. Despite us working online, myself in Greece and Penny in the UK, it was like we were in the same room. --- thank you so much for doing this.
K K Greece.

Overcoming Phagophobia (fear of swallowing) through hypnotherapy with Penny Ling
I was experiencing phagophobia (fear of swallowing) for 3 months before I came across Penny Ling's hypnotherapy service. It was a very dark, uncertain, and fearful time for me because I had lost the ability to eat a normal meal or drink any liquids. Doctors and GPs were not able to help me either because all medical tests confirmed that my dysphagia was not a physical problem. Day by day I was losing weight and mentally I was going in a downward spiral. I cannot thank Penny enough for all the support and guidance she gave me during this tough time. Her solution-focused approach helped me forget about the issue itself and focus on devising an action plan to solve the problem. I also gained a clear awareness and understanding of the connection of my fear of swallowing and my subconscious level of thinking. Initially, I thought that removing the fear of swallowing from my subconscious would take me a very long time and I also felt doubtful at times. Penny helped me switch these negative ideas and doubts into a positive perspective. In addition to the deep relaxation offered by her hypnotherapy sessions, Penny also prepared me with an essential toolkit with all self-help techniques that are useful in dealing with negative thoughts, fears, stress etc. After the end of every session with Penny, I always felt motivated and strong to face my fear of swallowing and I was very amazed to get a positive result out of the hypnotherapy sessions within just 5-6 sessions. My eating and drinking showed a positive gradual improvement over the sessions with Penny and I kept getting confident session by session. I was quickly able to gain back the body weight that I had lost. I am ever so grateful to have come across Penny. I would highly recommend Penny because she is a very kind, understanding and a great hypnotherapist with amazing skill. Thank you Penny for saving my life, you were God sent to me.

I wish I had had these sessions with Penny a long time ago, she has helped me so much
The sessions I’ve had with Penny and the tools she has given me to cope with my anxiety have been invaluable, I feel more relaxed and positive than I have for a long time. I wish I hadn’t left it so long to seek help.

Miracle worker
I was very sceptical at first but after 6 sections I feel so much more comfortable and confident driving Not sure how she managed to do it but it worked so well for me that I would highly recommend it to anyone

A "converted disbeliever"...  

Originally my reasons for seeing Penny were to do with improving my performance levels in my chosen sport....however, it became very clear after a couple of sessions that there was some "other stuff" not purely related to sport going on that was preventing me from playing to the best of my ability so we started to focus on those areas as well. Having completed my sessions I have to say that I feel both refreshed and energized far more than before. Day to day I am in a much better place and very little bothers me whereas before I might have gradually become distracted......Now in my sport, things are certainly looking up as I am gradually getting back to where I once was as and I am able to focus much more clearly on what I am trying to achieve. Highly recommend.

ST Abingdon

Incredibly helpful therapy, so much more effective than standard counselling  

Penny was recommended to me as I was at the end of my tether with regular and worsening bouts of depression. I thought I needed CBT because I wanted something functional to help me change my ways of thinking, so I was a little sceptical of the hypnotherapy side of Penny's work at first. Ultimately, I just can't tell you how very much Penny has helped me access the roots of those cycles of negative thinking, my self-loathing, the negative self-talk, the anxiety, the paranoia, the habitual catastrophising and a constant sense of helplessness and uselessness, and change them on a powerfully deep and subconscious level. It's the most bizarre thing, but what a blessing to have found it. I haven't had great experiences of standard counselling before and I appreciated that this was different: not surface-level, digging around in the past, trying to rationalise with my normal mind, things I have never found peace with. In the past I've found counselling generally fairly traumatic and it just fed the feelings of despair that I would never be able to fix myself in order just to be happy in my own head and enjoy my days. I feared the future and I feared for myself. I feel very differently now, having had 6 weeks with Penny. With her combination of hypnotherapy and other modalities such as CBT, and with her explanation of everything in a very rational, logical way, I could understand and learn to trust the process to 'change the polarity' of my thinking. The results are that I am still the same person with the same day-to-day problems to resolve, but she has fortified me in a way that is very difficult to put into words. It is as though she has given me access to my self-worth and my right to be happy, and has given me tools to cope with situations that might otherwise send me sideways, which has given me an optimism for the future and my own well-being that has been sadly lacking for most of my life. For the first time in many years, I feel content, stable, steady and calmly confident that I can cope. It was up to me to engage as fully as possible with Penny's work, and now it's up to me to continue with the tools she's given me, but she has given me a precious gift that I will do whatever it takes to protect and maintain. I feel so fortunate to have come across Penny, as I feel like, just in the nick of time, she has helped me to reclaim who I actually am and all my potential. She's given me hope, and tools to not be a victim to the past and all the learned behaviour that was eating me alive. I couldn't recommend Penny highly enough - she is a genuinely kind and decent human with an incredible depth of perception who can tailor her work to whatever issues you have been struggling to resolve. Even after this lengthy review, I still don't feel like I've adequately described the benefits I've had from this work. I shall be always grateful to you Penny. Thank you so much for your dedication to the good work. You are a magical woman.

EH France

Moving on  

I started seeing Penny after to struggling to get over a past relationship. After a long period of feeling caught in a cycle of negative thoughts, my self confidence and enjoyment of life were pretty low. I am so grateful for the help Penny has given me. She has enabled me to learn new techniques to deal with anxiety and helped me start to move on. The deep relaxation I feel during the hypnotherapy is wonderful and afterwards I always feel more positive, confident and relaxed. I value her sessions so much and would recommend them to anyone.

SG Didcot

Problems with a nervous tick
It is hard to put into words just how much Penny has helped both my daughter and myself. Having been through turbulent times my daughter had become very nervous, and had developed severe twitching of her head and eyes which she was unable to control. Penny has given her back the confidence to believe in herself and the ability to deal with whatever life brings. She no longer twitches and instead interacts well with others when under pressure. I can not recommend Penny highly enough.

TP - Vale of the White Horse

Problems with self esteem and emotional issues.
Hello Penny. I just want you to know I am still going strong. The BWRT really helped me. Thank you so much. My Dad is no longer a problem. If I can ever help you, in any way to help somebody please call on me.

TB Vale of White Horse

A level student helped to sleep to prepare for rowing championships
Hello, this is MB. I just wanted to let you know I’ve been sleeping very well for the past week and a half and therefore won’t need any further sessions. Thank You for your help, it was a great experience!

MB Abingdon

A level student regains confidence in exam results
Hi Penny, I thought I should let you know that your therapy has completely changed me for the better. Since our final session not only have I not suffered an attack like before, but the thoughts have hardly come into my head. I remember one night where the same thoughts came to me and caused me to sit up however despite something like that almost certainly causing me to have an attack a while ago, I was able to deal with the thoughts all by myself which was something I never thought I could do. I think your therapy also helped me to focus on GCSEs and I am delighted to tell you that I ended up getting 7A*s and 6As, something I am immensely proud of. Thank you again.

GF Oxford.

IBS sufferer gains her independence
“Penny was helpful, informative, professional with a varied background and education, she brought a lot of useful varied outlooks which helped me tremendously.”

JT Abingdon

Published articles

Kingsmoor Clinic, The Old Berkshire Kennels, Oxford Rd, Kingston Bagpuize, Oxfordshire, OX13 5AP

Type of session

In person

Types of client

Adults (25-64)
Older Adults (65+)

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit , or contact this professional directly

Wheelchair user access
Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a Hypnotherapist's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the Hypnotherapist to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Kingsmoor clinic has wheelchair access

Online platforms



In person

Qualified supervisor with the NCH and AfSFH since 2010. Specialise in mentoring and helping hypnotherapist market their business. Currently full.

View supervision profile