Claire McKeown Verified Professional Verified Professional
Verified Professional

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True Potential Hypnotherapy, Expert in Anxiety

About me

Hi I'm Claire

Welcome, thankyou for voiewing my profile. If you are here you are obviously looking to achieve some goals, make some changes or perhaps you want to feel happier or more like your old self.

Well hopefully you are in the right place as I have over the last several years helped hundreds of clients from all over the world to overcome many challenges, in their work and their personal life, helping them to achieve their goals, enjoy life again and take back control of their life.

If you are struggling, feeling overwhelmed or trying to juggle many different areas of your life I know exactly how you feel, Ive been there, just know you are not on your own. I can help you to relaese the negative thoughts that are holding you back.

I can support you to remove unwanted patterns of behaviour (including addictions, insomnia, PTSD, imposter syndrome, eating disorders, anxiety, panic attacks, to name but a few.) to move forward in your life in a confident, positive and effective way. I will inspire you to make the changes you need. Dont take my word for it check out the testimonials.

I have a professional, dynamic, straight talking and inspirational approach and I am very experienced in supporting individuals just like you. Empowering and motivating you to take control of your life, axe your anxiety, build your confidence and be the best you can be.

I am a fully qualified professional Hypnotherapist, NLP (Neuro Linguistic Programming) Practitioner, Mindfulness Coach, Law of Attraction Trainer and Mindset and Confidence Coach specialising in Anxiety, Depression and Stress, Weightloss and Building your Confidence.

One of my expert fields is weight loss and I have developed a successful, unique programme that combines motivational mindset coaching, LOA, hypnosis and NLP. Each programme is personalised to your own individual needs, goals and desires to ensure you achieve optimum long term, weight-loss results. This unique programme will improve your will power and allow you to feel good about the choices you make.

I will work closely with you, we will discuss the results you desire, the issues you are having and together we will devise a unique plan specifically for you. You will feel stronger, in control, motivated, happier, have improved self-confidence and incredible self-belief. All of this without you ever having to think about being on a diet again, never feeling hungry or craving certain foods.

Whatever results you desire I will work with you on a one to one basis, face to face or over zoom/skype to empower you to make the changes you desire and help you to overcome obstacles and transform your life.

Imagine how you will feel achieving your goals, lets work together to bring back your spark and help you to enjoy life again.

Email me now for further information or to book you FREE consultation.

Training, qualifications & experience

I am a fully qualified Hypnotherapist, (DHyp) a Certified Practitioner in Neuro- Linguistic Programming (CPNLP), Law of Attraction Trainer, Speaker and Confidence Coach. Im proud to promote that I have been awarded 'Three Best' Hypnotherapy business in this area for three years running.

I am fully insured, professional in my approach and I work to a very strict code of ethics and professional standards.

Previously I spent over twenty years in Education and Training, ten of those years were coaching and mentoring staff at all levels and identifying and implementing innovative solutions as a senior manager. I have found this experience to be invaluable when helping my clients identify behaviours / areas / issues that might be holding them back.

I have trained with the fabulous weight loss expert Steve Miller, from the TV series ‘Fat Families’ and featured by Loose Women and This Morning.

I am a Licensed Practitioner of the Authoritarian and Motivational Weight Loss Programme and a full member of the Association of Weight Loss Hypnotherapists.

I have also completed advanced training with some of best in the industry including Ali Campbell and Sheila Granger.

Advanced Training Courses completed include: Coaching, Law of Attraction Life Coaching, Authoritarian Weight Loss, Virtual Gastric Band Practitioner, Stress, Anxiety, Calm Kids, dealing with addictions, Neuroplasticity, Body Language, Mindfulness,  Advanced Deep Trance  and Ho’oponopono which is an ancient Hawaiian practice.

Member organisations

GHR - General Hypnotherapy Register

GHSC - General Hypnotherapy Standards Council

CNHC - Complementary and Natural Healthcare Council

Member organisations


Complementary and Natural Healthcare Council (CNHC)

The CNHC encompasses many types of alternative therapy, including hypnotherapy.

In order to be admitted to the register a practitioner must have studied to the National Occupational Standards for that profession/discipline, or have reached the equivalent of the National Occupational Standards through other relevant training or at least three years of experience and been assessed by their peers.

A practitioner must also have professional insurance and agree to abide by the CNHC Code of Conduct, Performance and Ethics.


The General Hypnotherapy Register (GHR)

Hypnotherapists may become members of the General Hypnotherapy Register if they satisfy certain criteria with regard to both training and ongoing requirements as determined from time to time by the General Hypnotherapy Standards Council (GHSC).

Members are either registered at Practitioner status (which confirms that the GHR acknowledges their qualification to practice), or Affiliate status. Although Affiliate level registrants will have completed a sufficient number of training hours to equip them to commence seeing clients on a limited basis, the GHR does not acknowledge them to have yet been trained to full practitioner level.

All GHR Registered Practitioners are required to accept the published Code of Ethics and Complaints & Disciplinary Procedure.

Accredited register membership

Complementary and Natural Healthcare Council

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Complementary and Natural Healthcare Council

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with


Authoritarian Weight loss

Calm Kids



Photos & videos


Additional information

I offer all of my clients a FREE consultation session (approximately one hour).

This is so we can get to know each other, discuss your individual needs, desired outcome, challenges, benefits, ask questions and together we will decide if this is the right choice for you.

All sessions are online via Zoom/Facetime or face to face and will be unique and personalised to your own individual needs to ensure we achieve optimum results.

Charges are currently £80.00 per session. Each session can be up to two hours.

Please note: As each client is an individual the number of sessions can vary and will be discussed in more detail at your free consultation.

When I work

If you work full time or are unavailable during the day, please note I have evening and weekend appointments also available.

Further information

I have successfully worked with hundreds of clients from all across the world, young and old, helping them to deal with many challenges, change their life and achieve amazing results.

I have helped clients overcome many conditions including: addictions, weight-loss, anxiety, panic attacks, depression, PTSD, insomnia, sleep disorders, low self confidence, low self esteem, eating disorders, procrastination, assertiveness, childhood trauma,  confidence in the workplace, interviews and exam nerves.

I have worked closely with local schools and colleges to help students overcome anxiety and deal with exam stress.

I am an active member of my l;ocal community and also a co-organiser for the brilliant TedxTelford event, where I helped many of the speakers overcome nerves and go on to deliver amazing talks.

I offer many bespoke workshops and trainings to local employers/employees including "how to create your perfect day", How to overcome stress in the workplace, How to communicate /negotiate better, Public Speaking, Deliver excellent presentations, Time Management and Specific Persuasive Communication.

I also offer bespoke motivational talks to local Community Groups, Business Groups, Charities and clubs etc. on many subjects including NLP, Body Language, Taking back control, hypnotherapy, what the benefits are and how it can empower them to make the changes they want. If you are looking for a Speaker give me a call we can discuss your needs and together decide if I can help.

Fully trained and capable of working with all age groups, insured and DBS Checked.

Sandew, Dukes Hill, Ketley Bank, Telford, Shropshire, TF2 0DB

Type of session

In person