True Potential Hypnotherapy, Claire McKeown CMH. CPNLP. DHyp.

Telford, Shropshire, TF2 0DB 01952 289320 01952 289320 07843 281812 07843 281812

About me

I am a fully qualified professional Hypnotherapist, NLP (Neuro Linguistic Programming) Practitioner, Mindfulness Coach, Law of Attraction Trainer and Mindset and Confidence Coach specialising in Weightloss, Confidence Building, Anxiety, Depression and Stress.

I have helped hundreds of clients all over the world to overcome challenges like anxiety, depression and addictions, to achieve their goals and take back control of their life.

I have a professional, dynamic, straight talking, inspirational approach and I'm very experienced in supporting individuals just like you. Empowering you to take control of your life, axe your anxiety, build your confidence / self esteem and be the best you can be.

I can support you to remove unwanted patterns of behaviour (including addictions, insomnia, eating disorders, anxiety, panic attacks, depression stress etc.) to move forward in your life in a confident, positive and effective way.

One of my expert fields is weight loss and I have developed a successful, unique programme that combines motivational mindset coaching, hypnosis and NLP. Each programme is personalised to your own needs, goals and desires to ensure you achieve optimum long term, weight-loss results. This unique programme will improve your will power and allow you to feel good about the choices you make. Together we will look at why you have put on weight, discuss exactly how you want to be and work out a plan specifically for you.

You will feel stronger, in control, motivated, happier, have improved self-confidence and incredible self-belief. All of this without you ever having to think about being on a diet again, never feeling hungry or craving certain foods.

I can help you to increase your motivation, change your eating habits, reduce your cravings and achieve success. I will work with you on a one to one basis or over zoom/skype to empower you to make the changes you desire and help you to overcome obstacles and transform your life.

Imagine how you can feel with these results. Contact me now if you would like more information.

Training, qualifications & experience

I am a fully qualified Hypnotherapist, (DHyp) a Certified Practitioner in Neuro- Linguistic Programming (CPNLP)  Law of Attraction Trainer and Motivational Empowerment Coach. I  have been awarded 'Three Best' Hypnotherapy two years running.

I am fully insured, professional in my approach and work to a very strict code of ethics and professional standards.

Previously I have spent over twenty years in Education and Training, ten of those years coaching and mentoring staff and identifying and implementing innovative solutions as a senior manager. I have found this experience invaluable when helping my clients identify behaviours / areas /issues that might be holding them back.

I have trained with the fabulous weight loss expert Steve Miller, from the TV series ‘Fat Families’ and featured by Loose Women and This Morning. I am proud to be a Licensed Practitioner of the Authoritarian and Motivational Weight Loss Programme and a full member of the Association of Weight Loss Hypnotherapists.

I have also completed advanced training with some of best in our industry including Ali Campbell and Sheila Granger, including Coaching, Authoritarian Weight Loss, Virtual Gastric Band Practitioner, Stress, Anxiety, Calm Kids, dealing with addictions, Body Language and Advanced Deep Trance.

Member organisations

GHR - General Hypnotherapy Register

GHSC - General Hypnotherapy Standards Council

CNHC - Complementary and Natural Healthcare Council

MWLP - Authoritarian and Motivational Weight Loss Programme

Member organisations


Complementary and Natural Healthcare Council

The CNHC encompasses many types of alternative therapy, including hypnotherapy.

In order to be admitted to the register a practitioner must have studied to the National Occupational Standards for that profession/discipline, or have reached the equivalent of the National Occupational Standards through other relevant training or at least three years of experience and been assessed by their peers.

A practitioner must also have professional insurance and agree to abide by the CNHC Code of Conduct, Performance and Ethics.


The General Hypnotherapy Register

Hypnotherapists may become members of the General Hypnotherapy Register if they satisfy certain criteria with regard to both training and ongoing requirements as determined from time to time by the General Hypnotherapy Standards Council (GHSC).

Members are either registered at Practitioner status (which confirms that the GHR acknowledges their qualification to practice), or Affiliate status. Although Affiliate level registrants will have completed a sufficient number of training hours to equip them to commence seeing clients on a limited basis, the GHR does not acknowledge them to have yet been trained to full practitioner level.

All GHR Registered Practitioners are required to accept the published Code of Ethics and Complaints & Disciplinary Procedure.

Accredited register membership

Complementary and Natural Healthcare Council

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Areas of hypnotherapy I deal with

If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

Other areas of hypnotherapy I deal with


Authoritarian Weight loss

Calm Kids

Therapies offered

  • Cognitive hypnotherapy
  • Solution focused hypnotherapy
  • Suggestion hypnotherapy

Photos & videos


I offer all of my clients a free consultation session (approximately one hour). This is where we can get to know each other, discuss your individual needs, desired outcome, benefits, ask questions and together we can decide if this is the right choice for you.

All sessions are unique and personalised to your individual needs to achieve optimum results.

Charges are currently £80.00 per session. Each session can be up to two hours.

Please note: As each client is an individual the number of sessions can vary and will be discussed in more detail at your free consultation.

Further information

I have successfully worked with hundreds of clients young and old, helping them to deal with many challenges, change their life and achieve amazing results. Including: addictions, weight-loss, anxiety, panic attacks, depression, PTSD, insomnia, sleep disorders, low self confidence, low self esteem, eating disorders, procrastination, assertiveness, childhood trauma,  confidence in the workplace, interviews and exam nerves.

I offer workshops and training to employers/employees including "how to create your perfect day", How to overcome stress in the workplace, How to communicate/negotiate better, Public Speaking, Time Management, Persuasive Communication.

I also offer free talks to local groups and clubs etc. about what hypnotherapy is, what the benefits are and how it can empower them to make the changes they want.

DBS Checked

Dukes Hill
Ketley Bank

Type of session

Face to face support
Online support
Telephone support
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a hypnotherapist's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the hypnotherapist to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access No


If you work full time or are unavailable during the day please note I have evening and weekend appointments available.


True Potential Hypnotherapy, Claire McKeown CMH. CPNLP. DHyp.

True Potential Hypnotherapy, Claire McKeown CMH. CPNLP. DHyp.

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01952 289320


07843 281812
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