Rue Asher

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BA (Hons) MCRAH, MIBWRT (reg.)
Available for new clients
Available for new clients

This professional is available for new clients.

Lewes BN7 & Tunbridge Wells TN1
Available for new clients
Available for new clients

This professional is available for new clients.

About me

I am an Advanced Clinical Hypnotherapist with 24 years experience and also a Registered BWRT Practitioner (Brain Working Recursive Therapy). I have helped hundreds of people specialising in Weight Control and Smoking Cessation. I also treat a wide variety of other issues including fearsphobias, PTSDconfidence, sports performance & unwanted habits. I run a friendly supportive and ethically led practice with flexible appointment times and available access to local parking and public transport links. I also offer online treatment via ZOOM. On going support via email or phone is offered throughout all my treatments.

For a free consultation call 01273 470498

I am passionate and committed to helping people lose weight (I have fought the same battle myself in the past) and offer three powerful effective weight loss programs incorporating modern psychology, motivational strategies to keep you permanently on track, advanced hypnosis and the Hypno-Band (Gastric Band Hypnotherapy). I also offer an initial free consultation to make sure I am the right therapist for you and to answer any questions you may have.

Weight Loss Program: Three One-to-One sessions - this treatment is individually tailored to your specific needs and includes a full body composition analysis, powerful clinical hypnosis and other psychotherapeutic techniques to deal with any emotional and addictive eating behaviours to facilitate long term weight control. All support material and CD/MP3 included.

Weight Loss with Virtual Gastric Band Program: Four One-to-One sessions - this treatment includes the effective use of the Virtual Gastric Band (Hypno-Band), a cognitive behavioural therapeutic approach (CBT), NLP and clinical hypnosis to maximise long term results.

Sugar Detox Program: Two Session Program. You don't need to be significantly over weight to benefit from this program. This treatment includes a full body composition analysis and hand-out, powerful clinical hypnosis and all support material including a CD/MP3.

*email and phone support is offered throughout both programs and for as long as is needed

I have an outstanding success rate, with only 5 % of my clients requesting a free back up session.
I offer a warm, cosy and comfortable setting in which clients find it easy to relax.

BWRT (Brain Working Recursive Therapy: (

BWRT is a new advanced model of psychology and psychotherapy that embraces the latest thinking on neuroscience and psychological health. It is solution-focused and can provide fast and permanent help for many ‘mind’ related issues including PTSD, Stress & Anxiety, Phobias, Sports Performance and Unwanted Habits amongst many others.

Training, qualifications & experience

I have been a qualified Hypnotherapist for the last 16 years, originally training as a Hypno-Psychotherapist at The National School of Hypnosis and Psychotherapy, using a combination of the Eriksonian model of hypnosis - an advanced form of traditional hypnotherapy, NLP and Brief Strategic Therapy.

I gained my Advanced Hypnotherapy Practitioner Diploma in 1997 becoming a member of the Central Register of Advanced Hypnotherapists (CRAH) - a training body affiliated to the institute for Complementary Medicine (British Register of Complementary Practitioners), Member of the UK Council for Psychotherapy (UKCP) and member of the British Complementary Medicine Association (BCMA).

I have advised and mentored newly qualified practitioners and am currently a member of the NCHP (The National College of Hypnosis and Psychotherapy). I am also a fully qualified Clinical Weight Loss Coach (having passed with distinction) and hold membership with The International Association of Neuro Linguistic Programming & Coaching and The International Alliance of Holistic Therapists (IANLPC).

Having worked with a wide range of conditions over the  years, including behavioural modification, emotional disorders, motivational coaching, and in the charity sector, within the prison service as a Stress Management Therapist, I now specialise in offering hypnosis for Weight Loss, Stress & Anxiety and Cessation of Smoking.

My Virtual Gastric Band hypnosis training was undertaken on a one-to-one basis with Michelle Hague, international primary trainer at the London College of Clinical Hypnosis and specialist in Gastric Utilisation Therapy and Hypno-Band Practitioner.

Nutrition training: Zest4Life - Introduction to Nutrition

NCFE Level 2 Certificate in Health and Nutrition

I have many years previous experience working as a HypnoBirthing Practitioner having gained my Practitioners Certification from Marie Mongan at The HypnoBirthing Institute in 2005

BWRT Registered Practitioner Level 1

Member of The Institute of Brain Working Recursive Therapy

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with

I am a qualified BWRT (Brain Working Recursive Therapy) Practitioner and Member of The Institute for Brain Working Recursive Therapy

Photos & videos


Free initial telephone session

Additional information

Weight Loss:

Weight Loss Program - costs £225

This program includes three one-to-one sessions and all support material: file, handouts and CD.

Weight Loss with Virtual Gastric Band Program - £330

This program includes four one-to-one sessions, all supporting material: file, various handouts and 2 x CDs

Sugar Detox Program - £160

This Two Session Program  and includes a full body composition analysis and handout, support material, CD/MP3  and a powerful hypnosis tailored to the individual.

Single 1 hour Sessions - £60

Smoking Cessation:
One Session Program -  £130 (up to 2 1/2 hours)
Two Session Program - £170 (up to 1 1/2 hours per session)

BWRT 1 1/2 hour first session - £80 / Subsequent sessions - £60

When I work

Mon Tue Wed Thu Fri Sat Sun

Weekdays, Evenings and Weekends

Further information

Selection of Testimonials:

Weight Loss:

I have recently completed the weight loss programme with Rue. How I wish I had found this programme and Rue earlier in my life. Having battled with my weight most of my adult life it was such a relief to talk to somebody who was not there to judge or criticise. I was able to explore my eating challenges and most importantly discuss some simple techniques to help me deal with the problems. I left the session feeling revitalised and energised with the tools that I believe will assist me on my journey. But I will quickly return to Rue if I feel my plan is slipping. Thank you Rue and here’s to those size 14 jeans!

Jo C, Newick (April 2017)

Hi Rue

I continue to benefit from the mp3 tapes and am still eating no added sugar or sweet things with ease. Incredible.

when I work in schools there are always cakes and chocolates on the table . I have found I am not interested or tempted to eat them even when everyone else is which is extraordinary !!

Long may this continue I feel so different.

I am so pleased to have more control over what I eat and not be hungry. I am changing my diet without anxt or deprivation which is amazing. Unbelievable accept it is happening to ME !!!

Rebecca P (March 2017)

I am a 70 year old lady. You could say, set in my ways. I got to the stage where I new I needed help with my addiction to sugar.
Thankfully I found Rue.
Her kindness and understanding is superb. I had 3 session with her and while under hypnosis, she talked sense and logic to me. I came away with 3 recordings. I listened to them. They are a real asset to the end result.
I chose Rue from many adverts I saw on the internet because of her kind face. I wasn't wrong.
Thank you Rue. You've change my whole attitude to sugar. I have lost a stone and a half and I'm now at my goal weight.
So I would say to anyone who is a prisoner to their addiction, whatever it is - Talk to this lady. She can do wonders.

Faye S (January 2017)

Happy New year. I have finally reached 10 stones........ Only another stone to go.
Kind regards

Penny M (January 2017)

Hi Rue,
It was a real pleasure working with you and I am really enjoying the benefits of eating healthily, and losing weight without calorie counting. The best outcome for me is the feeling that I have taken control and no longer binge on sugary food. We have sweets, cakes and biscuits in the house and I do not eat them. That is a first for me!

thank you for helping me,

Amy (November 2016)

Dear Rue
I’m rather pleased. Over the last few days I got fed up with my 42ins waist trousers falling down. I have notched up another little milestone: my wife just dug out some 40ins waist jeans and they fit perfectly. They aren’t even tight on me.

Kindest Regards
John F. (October 2016)

Thank you Rue. Truly loved this mornings session and looking forward to next week. Lisa (October 2016)

Hi, I’m just playing my cd and thought it’s about time I gave you an update! Well, I’ve dropped half a stone and larger clothes are being sent to the charity shop gradually. The best thing is the change in attitude – that I’m not powerless and out of control, thank you.

I’ll let you know when the stone is off, do hope all is well with you.

With best wishes
Sheila (August 2016)

Hi Rue
It's difficult to put into words how much my sessions and the on going support have changed my attitude, behaviour, and overall thinking towards food. Yesterday, it was only after my supermarket shop that I realised how extraordinary that I had walked PAST the chocolate, sweets, biscuits aisles without thinking!!! The logical reasoning that I now use over my emotional thinking, the CD support, all the tools and resources you gave me, are all moving me forward and I'm no longer stuck in that hopeless mire of yo-yo dieting/bingeing- thank you!

All best wishes,
Sheila H (August 2016)

Hi Rue,
Firstly, I'd like to say a big thank you to you, for making the whole process enjoyable, relaxed and most of all, easy!

I've struggled my entire adult with sugar and carb addition and felt constantly harassed by unhealthy, fattening foods.
You've definitely changed my thought processes and I finally feel at peace with the food cupboard.
I'm steadily getting lighter and slimmer week by week and I've finally got that allusive pair of jeans on!!!

This morning, I went on a 6.5k run with my son, on his bike and I feel the best I've felt in a few years.

I'd recommend you whole heartedly to anyone who's struggling with food and or weight issues, because it works!
Sorry, hope you don't think I'm being too gushy, but it's honestly how I feel.

Thank you for changing my life for the better x

Jemma A (July 2016)

Hi rue

Ive kept meaning to say thank you for sending me a duplicate cd.
Whilst im at it I thought I'd let you know I've lost 1.9 stone so far!
Got another 1.5 to go but feeling positive!

Hi Rue,
Firstly I just want to say thank you for my amazing experience. You made me feel comfortable from the initial consultation.

The results from my sessions have been brilliant and I can't believe I can now go into a coffee shop/supermarket and stand looking at the cakes and not a) wanting one and b) not buying one.

I'm so grateful to you for giving me the ability to minimise my sugar and therefore improve my quality of life.

Thank you so much

Laura (June 2016)

Hi Rue,
I just want to say thank you so much for the help you have given me. I was very nervous at first but you soon put my mind at ease. I found the sessions soothing and helpful. I cant remember the last time I felt so comfortable in my own skin, and that's all down to you. I have already lost 5lbs in just over a week and I feel so positive about moving forward. Thank you.

Carol xx

Hi rue
Just wanted to let you know ive lost 1.2 stone since I saw u in January !
Finally said goodbye to seeing 13 something then wanted to wave goodbye to the 12 something on the scales before I text you.
Haven't eaten chocolate apart from some in raw cacao form since our sessions .
next aim is to get to 11.7 stone... I'll let you know when I start seeing 10 something on the scales !

Thanks for everything

I found Rue to be very professional and caring. She managed to combine a superb knowledge of the subject and the minds working with a genuine interest in how to help on a very personal level. I would recommend her to anyone. My course has changed how I think and more importantly has given me diet changing abilities. Thank you Rue!! Chris B

Rue works her magic, the sessions give you a mental resolution to succeed, Weight Loss 14lb in 6 weeks. Helen M

Hi Rue
I just thought I'd let you know that today is the first day of 'freedom' having finished work (finally) yesterday, and also the day I reached 5 stone lost since the first weigh-in. I've even managed to give up sugar entirely for Lent! Unheard of before for even a day!!
So thank you again, and I'll continue to keep you posted, as hoping that the weight loss continues while I'm not working...

Alison L.

Hi Rue
I thought I'd drop you a line to let you know how I'm getting on... I have managed to lose 2 stone since the first weigh-in! It has been fairly easy so far, though I don't want to jinx it by saying that! I've not had any cake or chocolate etc since I saw you, and am eating smaller meals with more fruit, veg and protein, with limited carbs.

I anticipate the rate of weight loss may slow / fluctuate, but I'm really pleased I've made such a good start. I'm also walking every day, which the dog is very happy about!

Anyway, I'll drop you a line again at (hopefully) another milestone in the new year.

Have a great Christmas, and a happy 2016.

My eating was totally out of control and I was constantly preoccupied with where my next sugar hit was coming from . I was overeating , secretly eating , living off of sugar as opposed to anything particularly nutritional . I'd stash it , hide it , gorge on it. Use it for energy or turn to it if I was in need of help with my emotions . In short I was piling on the weight and the future looked bleak .

I met with rue on three occasions and found her warm and friendly , non judgmental ( so I could be completely truthful about my bad habits without shame ), extremely knowledgeable - about nutrition as well as CBT ( and that inner voice that's not always helpful)! - the theory she shares behind this voice has helped me beyond measure), we discussed portion sizes , she shared recipe and snack ideas . The hypnosis sessions were deeply relaxing and I continue to listen to the weight loss cd daily.

In short my attitude towards food has changed dramatically. I've actually not eaten chocolate or sweets or anything particularly sugary for three weeks ( perhaps a bit of honey or raw cacao or the odd date)! And as a result I've lost almost half a stone. I'm excited to cook and eat healthily and somehow just feel turned off to chocolate which feels very weird to say as it's been my companion and trouble shooter for over 30 years. I can't fully explain how that's happened .

I'm aware I may slip up in future but rue also gave me the confidence to know that If this happens , it's not the end of the world and how I can pick straight back up on the weight loss track again .

For now , I can absolutely say rue has changed my life ... and the whole family are benefiting from my new knowledge and cooking .

Thank you!! X

Hi Rue,
If you remember I came and saw you in January 2015 for the hypno weight loss sessions. My aim was to lose 3-3.5 stone this year and I have managed it. In fact I'm only a couple of pounds off 4stone as I revised my target! ...


Hello Rue :)

I've been meaning to get in touch with you for ages but I wanted to wait until I had a good number of sugar-free days under my belt and then time just sped on and on, as it does! I've just reached 152 days so I thought it was time!

I haven't had any kind of dessert, cake or confectionery this whole time and was very strict with added sugar for the first 50 or so days. I've become a little bit more relaxed about small amounts of sugar in the occasional serving of processed savoury food but I'm still totally off sweet things. In fact, I made a banana smoothie with just milk and banana the other day and it was revoltingly sweet.

I'm feeling really good about doing this. I'm feeling strong and even though I still have the occasional (usually pre-menstrual) craving, I can deal with it when it happens. I also started going to Power Plate classes at least 3 times a week at the same time as giving up sugar and I've noticed a real change in my body that I actually haven't been able to achieve before even through regular exercise so I'm very happy about that. Must be the combination of giving up sugar and exercise together.

I listen to your CD most nights which both helps me drift off to sleep and strengthens my resolve not to have sugar.

I've been using Sarah Wilson's books to help me (although I had her first book over a year ago and just could never stick to it.) I've had a tiny amount of brown rice syrup which doesn't seem to affect me like normal sugar, possibly the low fructose. I'm eating a fair amount of fruit but mainly low fructose things like berries.

The major plus in giving up sugar is that my addiction used to displace real food so my nutrition would ultimately suffer. If I was hungry or tired or upset I'd immediately reach for something sweet which would then mean I wouldn't eat a real meal or at least a much smaller one. Now I eat real food first and if I want a treat I'll have something like fruit, greek yoghurt and nuts.

I do seem to have moved my sugar addiction onto dairy now though, Jersey milk is my new favourite treat! I'll probably need to look at that at some point... I've also discovered 100% cocoa chocolate from Hotel Chocolat. It's just pure cocoa so it has no added sugar at all. Great with strawberries! It's also super rich so you can't eat much of it.

Anyway Rue I just want to thank you so much for your help in this, I have never managed to give up sugar for anywhere near this long before and even then I was still ignorantly eating high sugar substitutes like dried fruit and maple syrup. I feel in control and it feels great ticking off the days I have been without sugar knowing I have more power than it has over me.

My immediate goal is 6 months then 9 months and a year. Sometimes I think I'd like to be able to have the occasional sugary treat but mostly I just feel like it wouldn't be worth it now, it couldn't feel as good as this does!

Thanks again for your help :)

All the best,
Lindsay xx

"I contacted Rue when I was at my wits end with my compulsive eating habits. I really needed help to change my negative and hopeless attitude towards my ability to succeed and make positive choices. Rue's honest approach makes her easy to talk to and she is clearly a very skilled hypnotherapist. The difference she has made for me is unbelievable. I just wish I had seen her earlier!"

Alexis J

"Hi Rue, Update is all good. No cravings. No booze. 3lbs lost. So far so good. Thanks Robert" (Text)

"Hi Rue, [another] 5lbs lost. No booze, crisps, peanuts nor bread. Feel great.....according to my scales I'm 19lbs better than when I walked in for the first time on the 18th May" (text) Robert

"I've had a serious addiction to sugar for most of my life and felt I needed to get control of my habit. I'd never been to a Hypnotist and to be honest I was a little sceptical but thought it was worth giving hypnotherapy a go. During the free consultation Rue made me feel very relaxed and confident that she could help. This belief was totally vindicated and after two sessions it's now been 3 months since I ate any processed sugar and the urge to have a biscuit or ice cream has completely gone. If you have any sort of food addiction you feel is out of control then I would highly recommend you seek Rue's assistance in taking control of your addiction."

Jez Tate

"Thank you!!!! Well I think we've cracked it! Had an amazing few days. Many thanks and much love."

Lisa D

Hi Rue,
Hope you are well. Just thought I'd give you an update on the weight loss! All is going well so far. My initial goal was to lose 1.5 stone before I go away this weekend - well I've managed 1.75! Also I find listening to your CD really helpful on the weeks that have seemed harder.

Best wishes

Stress & Anxiety:

Rue helped me at a very challenging time in my life. I desperately needed to find some peace and quiet amongst the chaos. I was so stressed and not coping and she really helped me find some balance and respite from everything going on at the time.
Tara K, Haywards Heath

Thanks so much for helping me deal with my anxiety.
Paul T, Brighton

I loved the relaxation sessions with you and your room is gorgeous, an oasis of calm!
Kerry M

Thank you for making me feel so comfortable and relaxed
David G. Seaford (August 2017)

10A St. John's Terrace, Lewes, East Sussex, BN7 2DL

Tunbridge Wells, Kent, TN1

Type of session

In person

Types of client

Adults (25-64)
Older Adults (65+)

Key details

All my treatment options are available online via Skype or Zoom for anyone with mobility issues

Online platforms