How we create our content
Our editorial team looks after all information published on Hypnotherapy Directory. They write most of the information pages you’ll come across and follow a comprehensive process for publishing information, including rigorous research and expert reviews from our trusted members (the hypnotherapists listed with us).
You’ll see articles written by our members in the articles section, exploring all facets of hypnotherapy, mental health, wellness and personal development. Each article is proofread and vetted by our editorial team.
Our editorial standards
Whenever we publish a piece of information, we keep the following standards in mind:
- making sure the language we use is free of jargon and easy to understand
- approaching sensitive topics with the care they deserve
- including all readers by being inclusive in our language
- focusing on well-researched, accurate and expert-reviewed content
We strive to educate ourselves on the latest research in the field, ensuring our information is up-to-date and reflects current thinking. If we receive feedback from readers, we capture this and respond where appropriate. All this to say, we have high standards for our content and continue training to improve every step of the way.
Writing and editorial style
We understand that people looking for help may be feeling lost or unsure where to turn. In our writing, we seek to be supportive, leading the way and presenting options in a clear and understanding way. Our tone balances the science behind hypnotherapy with the emotional complexity that can come with looking for help.
Our aim is to guide readers, allowing them time to explore different options and decide what is right for them. Being inclusive in how we write allows us to reach all corners of society, representing the varied world we live in.
Use of imagery
Images can be a helpful way of adding interest, context and emotion to our work. Whenever imagery is used on our site, we carefully consider what to choose. Avoiding stereotypes is key, helping us relate to our readers and offer a realistic view of how hypnotherapy may look.
Our images showcase diversity, tying in with our use of inclusive language and our belief that hypnotherapy can support anyone.
What’s our stance on AI?
AI can be a helpful tool and is fast becoming commonplace in various industries. We recognise AI as a way of helping with certain tasks, however, we maintain a human-first approach when it comes to publishing information.
This means information should be written by and for humans, with human oversight at every step of the process. Learn more about our AI policy.
Our editorial team
Meet the team who champion our editorial content:
Ellen Lees - Head of Content
Joining Happiful in 2015, Ellen manages our editorial team and heads up our content across Happiful and our network of directories. As Head of Content, Ellen is responsible for ensuring our high editorial standards are maintained and that our content serves its purpose of supporting readers and spreading the word of how hypnotherapy can help. Ellen is passionate about producing engaging and accessible information that reaches a broad audience.
Kat Nicholls - Brand and Integrity Manager
Kat joined the Happiful team in 2013 as a writer and content creator. Now, taking the role of Brand and Integrity Manager, it is her task to help more people learn about Happiful and its directories while ensuring our proof policies are up-to-date and robust. Kat’s work involves collaborating with appropriate brands and cultivating relationships with industry bodies, being a brand advocate and hosting our podcast, Happiful: Finding What Works. Internally, she also heads up our corporate wellness team, arranging training sessions for staff and advising management and HR as needed.
Becky Banham - Member Engagement and Communications Lead
Becky was welcomed to the Happiful team in 2016 and is our Member Engagement and Communication Lead. This role sees Becky crafting and distributing our member newsletter and member resources to guide their marketing efforts. She admins our professional online networking groups and is responsible for driving member engagement, helping them thrive within their membership and connect with their dream clients.
Bonnie Gifford - Creative Content Writer and Editor
Bonnie joined Happiful in 2017 and holds the role of Creative Content Writer and Editor. In this role, Bonnie is responsible for the creation of our information pages and any supporting content. She monitors the performance of our content, ensuring our information is easy to find and reaches the right people. Bonnie’s dedication to research and best practice results in innovative content that is accurate and helpful for all.
Emily Whitton - Content and Multimedia Editor
Joining Happiful in 2022, Emily looks after all content created by our talented professional members. This content may be written articles, video content or even audio downloads. Supporting them every step of the way, Emily utilised her expertise to help our members refine and improve their content so they can continue connecting with their audience.
Working as a team, each individual brings their own mix of expertise, creative thinking and dedication to the work – maintaining our content's integrity and ensuring it is truly helpful for everyone in our community.
How to share your feedback
Part of ensuring our information is of a high standard is taking on feedback from our readers. Any feedback we receive is documented and explored.
If you’ve read, watched or listened to our information and have feedback for us (positive or negative!), you are very welcome to share this with us.
Each information page has a feedback button that takes you to a short form to fill in. For other types of content or for pages where this feedback form is not available, you can send an email to content@hypnotherapy-directory.org.uk.
At Hypnotherapy Directory, we are more than a destination for information; we are partners in your journey to improved well-being. Thank you for choosing us as your space to explore hypnotherapy.
