Building and growing your hypnotherapy practice CPD
This CPD will give you a clear vision of how you want your practice to run, your target audience, marketing strategies and the necessary steps needed to take in order to achieve this.
Whether you have recently graduated, have been qualified for a while and need a kickstart in your business, or are looking to make the leap to full-time practice, this CPD is for you.
This CPD will cover everything that you need to know about building and growing a successful hypnotherapy practice. You will leave with a clear vision of how you want your practice to run, your target audience, marketing strategies and the necessary steps needed to take in order to achieve this.
You will better understand how to market yourself as a therapist and build a referral network. You will gain confidence in setting up and/or running your practice and leave feeling ready to conquer the world of self-employment!
Course content
This CPD will cover:
- creating your ideal therapy practice;
- brand messaging and niche;
- marketing strategies;
- what else to consider when building/growing a practice;
- life as a business owner – what to expect along the way and the qualities needed to succeed;
- mindset blocks in business and how to overcome them.
Objectives:
- to gain confidence in setting up/running your own practice;
- support to make the leap over to full-time hypnotherapy;
- to become ‘unstuck’ in your practice and grow and evolve;
- to create a clearer vision of your own practice, ideal client and target audience;
- increased awareness of different marketing strategies and aspects of running a practice and business;
- to overcome mindset blocks in running a business.
Presenter
Katie Churms – HPD, DSFH, BA(Hons) with QTS
Katie graduated from CPHT in 2020. During the pandemic, with no previous experience in marketing or running a business, she set up and grew her successful practice ‘Songbird Hypnotherapy’ in Bedfordshire and online. She now sees an average of 20 clients a week, specialising in anxiety, stress and overwhelm.
Katie has ten years’ experience of working in teaching and education and holds a BA (hons) in education. Previously working as a primary teacher and tutor, she made the leap to solution-focused hypnotherapy after experiencing the magic for herself! She left teaching to train with CPHT, set up her practice in 2020 and has never looked back.
Katie is a qualified supervisor. Whilst running her busy practice, she also offers mentoring and coaching for other hypnotherapists. She is passionate about supporting other hypnotherapists to grow and thrive.
Reviews
"Katie was really good, completely knows how to do this. Really helpful." - Paul H 28 September 2026
"Katie presented an excellent course full of tips and knowledge and has given me the confidence to move forward and grow my practice, well worth the price." - Joe C 15 September 2025
"Katie is a wonderful presenter and really knows her stuff! I'm very happy to have attended this CPD; I felt it was very helpful and will definitely be useful going forward." -Dee M 15 July 2025
"Very informative and useful CPD - lots of ideas that can be easily implemented. Social media does not seem half as daunting now! Thank you, Katie." - Karen C 11 July 2025
"This was a really great piece of training that was delivered competently and confidently. I came away enthused and with a list of things to do to develop my business." - Janet S 5 February 2025
"A fabulous course that I would recommend to any new graduate. I came away from it feeling that I was on the right track and it definitely gave me the reassurance that I needed. Thank you." - Alison S 8 July 2024
Booking
This CPD is for Solution Focused Hypnotherapists, graduates of CPHT.