About me

Think Better - Feel Better - Be Better

I’m Ian Murton a Clinical Solution Focused Hypnotherapist, helping both children and adults to change and realise their potential is what I do best. Together we can make change a pleasant and life-enhancing experience for you!

I am based on the Hertfordshire/ Bedfordshire border but I currently run all of my therapy sessions via zoom. I am therefore not limited to serving a geographical catchment area. This means that therapy sessions can take place from the comfort of your own home and you avoid the hassle and added stress of travelling to an appointment. 

Would you like to imagine your future free from stress and anxiety? Can you envision a future where you have achieved inner calm and are back in control of your emotions? Would you like to Think Better - Feel Better - Be Better? 

That is what we can achieve together by the end of your therapy sessions.

How do we achieve this?

By using Solution Focused Hypnotherapy. This is a type of therapy that uses a combination of psychotherapy(talking therapy) and hypnotherapy to help you come up with solutions to your problems. It is very modern and forward-thinking, so as a result there is no need for you to visit the past.

We don’t need to find out what caused your anxiety or current condition in order to free you from it. Focusing on what caused your condition tends to be very problem-focused. When trying to analyse the history of your condition it is likely that many issues arise which then become the focus of the therapy. By concentrating on the problem it is often the case that the solution isn't found, meaning that you may never feel fully back and in control of your life.

Our focus is always on the future, getting you to a time when you feel calm and in control of your life. This is your end destination. We always have your end destination in mind during each therapy session. Always looking to make small improvements towards your ultimate goal.

How do we reach our end destination?

Through talking we discuss what your end destination looks like. You begin to visualise a future where you no longer suffer. I might ask, what difference would it make if you worried less? what would that look like? who else might notice? what would they say? By answering these questions, you build up a picture in your mind of your end destination.  

We then build up a step by step plan to get you to your preferred future self. A life where you are free from your condition. A life where you have achieved true inner calm and are in control of your life. Free from the problems that you came to see me for. Can you picture that now?

We use hypnotherapy at the end of the session once you have envisaged the next step towards your preferred future. Here you will be guided into a relaxed state in order that your conscious and unconscious minds can communicate with each other to find solutions to your current problems. We normally refer to this relaxed state as a 'trance'. 

What conditions can be treated?

Solution Focused Hypnotherapy is extremely effective in treating many conditions including; anger, anxiety, chronic pain, confidence, depression, fears and phobias, fertility problems, insomnia, IBS, performance anxiety, PTSD, stopping smoking and sports performance. 

What happens if I contact you?

I'll book you in for a free initial consultation which will last for approximately 40 minutes. 

This serves two very important purposes; for us to discuss your background information and then for you to understand the neuroscience around your complaint.

By analysing your background information I will be able to get a fuller picture of what you want your ideal outcome to be. This will then enable me to put together an individualised treatment plan in place. 

You'll also begin to understand why you suffer in the way that you do and more importantly how we are going to work together to help you overcome these issues. We don't use any hypnotherapy during this time, however, you will be provided with my 'Guided Relaxation' download to help begin the process of positive change. 

There is no obligation to proceed to full therapy sessions. 

What have you achieved with your other clients?

Here are a few snippets from some of the testimonials from previous clients, all of whom have noticed a life-enhancing positive change.

Hallide ‘Ian somehow took away my self-guilt and self-shame and helped me to achieve my goals’ (weight management)

Lee ‘I feel much more in control of my habits. I can see that there was much more to my problems than just eating’ (weight management)

Graham ‘Ian has helped me get back my self-esteem and mojo’ (weight management)

Nadene ‘I feel like I’ve had a massive reset’ (anxiety)

Carol ‘I can’t believe the difference that he has made to how I cope with things after just a few sessions’ (low mood)

Neena ‘Work is currently quite stressful but I keep listening to the download and the tips that Ian gave me and I’m flying’ (anxiety)

Aliya ‘She is now much more able to enjoy life and take part in all outside activities with her friends (dog phobia) 

I hope I also get the opportunity to also help you bring about positive change in your life. 

Training, qualifications & experience

My Qualifications

  • I hold a Diploma in Solution Focused Hypnotherapy (DSFH).
  • I have been awarded the Hypnotherapy in Practise Diploma (HPD).
  • I hold the Association for Nutrition Level 5 Advanced Nutrition Diploma.

Registrations with awarding bodies

  • NCH - National Council for Hypnotherapy
  • AfSFH - Association for Solution Focused Hypnotherapy
  • CNHC - Complementary and Natural Healthcare Council
  • I also hold a current Enhanced Disclosure and Barring (DBS) Certificate

What does this mean for you?

The HPD shows that I have completed a Hypnotherapy in Practise Diploma. This is considered to be the gold standard for hypnotherapists. In fact, it is estimated that less than 20% of practising hypnotherapists have this qualification. It takes roughly 120 hours of classroom learning and many hundreds of hours more studying and practising at home. I hope this gives you the confidence to know I have the knowledge to be able to help you, having received some of the very best training possible.

The DSFH shows that I have completed a Diploma in Solution Focused Hypnotherapy. This is a Level 4 qualification which involved me researching and analysing how to use a solution focused approach to help people quickly overcome a variety of problems.  

The Association for Solution Focused Hypnotherapy (AfSFH), National Council for Hypnotherapy (NCH) and the Complementary and Natural Healthcare Council (CNHC) are all professional bodies that I am a member of. Each has its own codes of conducts that I adhere to. You are only allowed to join each association if you hold a recognised qualification and are fully insured. They also stipulate that I must continue to learn and develop as a therapist by attending professional development training courses.

I hope this provides you with the confidence to move forward knowing that I am competent and knowledgeable about your area of concern. 

Member organisations

Registered / Accredited

Registered / Accredited

Being registered/accredited with a professional body means an individual must have achieved a substantial level of training and experience approved by their member organisation.


Association for Solution Focused Hypnotherapy

The Association for Solution Focused Hypnotherapy (AfSFH) was set up to provide information about a modern form of Hypnotherapy and its associated benefits to members of the public. The main aim of the AfSFH is to spread awareness of the benefits of Solution Focused Hypnotherapy. Its secondary aim is to support Hypnotherapists in their businesses by encouraging good practice and self-care.


Complementary and Natural Healthcare Council

The CNHC encompasses many types of alternative therapy, including hypnotherapy.

In order to be admitted to the register a practitioner must have studied to the National Occupational Standards for that profession/discipline, or have reached the equivalent of the National Occupational Standards through other relevant training or at least three years of experience and been assessed by their peers.

A practitioner must also have professional insurance and agree to abide by the CNHC Code of Conduct, Performance and Ethics.


National Council for Hypnotherapy

The National Council for Hypnotherapy holds one of the largest registers of independent Hypnotherapists in the United Kingdom and strives to maintain the highest standards among its members.

There is an agreed Code of Conduct, an established Complaints & Disciplinary Procedure and all members are obliged to maintain comprehensive Public Liability & Professional Indemnity Insurance, maintain regular CPD (continuing professional development) hours, and attend Supervision when needed.

Accredited register membership

Complementary and Natural Healthcare Council

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.


Additional information

  • Initial Consultation - Free
  • Individual session - £80
  • Phobia Package - £240
  • Block of 6 sessions - £435

Further information


What is Solution Focused Hypnotherapy?

It is a safe, modern type of ‘talking therapy’ that combines the use of psychotherapy and hypnosis having its basis in neuroscience. We focus all our attention on getting you to be the best version of yourself. To get you to this end destination there is no need for you to recall negative experiences associated with the past. We recognise that we can’t change the past so we begin with the end in mind. We look at what you want to achieve (the solution) as opposed to what prompted you to seek help (the problem).

What is hypnosis?

Hypnosis or trance describes a time when we experience a shift in our conscious awareness. This is very different to what you may have seen in ‘stage hypnosis’. In our day to day lives we naturally go in and out of trance states many times a day, perhaps when we’re driving or reading a book. In this relaxed state we experience changes in our conscious awareness-almost like being in a day dream. During this time, the unconscious mind is more aware and can focus on helpful suggestions and thoughts. When we are relaxed we can also visualise images and reflect on different ideas that maybe useful for us.

How does Solution Focused Hypnotherapy help?

Solution Focused Hypnotherapy focuses on the present and the future and not in the past. It provides a frame work for you to design and implement goals that help you to reach your desired outcome. Guided relaxation is used to help lower anxiety levels and allows focus to be on the positive aspects of life to encourage a positive shift in perspective.

What can I expect during a typical session of Solution Focused Hypnotherapy?

Solution Focused Hypnotherapy uses practical, structured and well researched strategies to help you make positive changes in a relatively short period of time.

Each session will begin with me asking about your week. This will help us to discuss the positive things have been going on in your life and what you have noticed that is helping you to get nearer your goal.

We will then discuss how your brain works so that you have a good understanding of the relevant neuroscience surrounding your problem and how your brain is working to successfully find a solution.

Using solution focused questioning we will then discuss how you are going to move forward in your life and what you can do to reach your preferred future. Depending on your circumstances we may also involve other elements of Cognitive Behavioural Therapy and Neuro Linguistic Programming.

After this you will be guided into a state of relaxation where you can enjoy relaxing in a dream like state. During this relaxed state your mind will focus on and further absorb and reflect on the things that have been discussed at the session.

Burton Close

Type of session


Types of client

Young people


Ian Murton

Ian Murton