Annette Williams

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Available for new clients
Available for new clients

This professional is available for new clients.

Lymm, Cheshire, WA13
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Hello, I'm Annette and I’m a Cognitive Behavioural Hypnotherapist based in Lymm, Cheshire and I’d like to help you become more confident and start living and loving the life YOU want!  

It’s time for you to......... Relax, Reset and Go!  

I know that when you start looking for a Hypnotherapist, it can be quite confusing and rather overwhelming, but it’s important is that you find the right therapist for you! Of course, they should have the required qualifications and experience, but the deciding factor should be whether you believe you can trust and work with the therapist, and vice versa. Having a strong therapeutic relationship is crucial, as it forms the solid foundation on which to build positive progress and success.

Cognitive Behavioural Therapy is a well-proven and effective technique, which works quickly to deliver positive results. Hypnotherapy is a relaxing, safe, and simple way of harnessing your brain’s natural power to activate positive change and allowing the best version of ‘You’ to flourish! Cognitive Behavioural Hypnotherapy (CBH) combines both these therapeutic approaches and is proven to be particularly effective at tackling a range of issues such as overcoming anxieties, lack of self-confidence, sleep disorders, managing stress, pain relief and conquering habits and phobias. 

Training, qualifications & experience

I was attracted to Hypnotherapy as a career because I felt its simple, goal-focused approach perfectly complemented my existing professional skills, knowledge and interests. Before becoming a Hypnotherapist, I’d had a long and successful career as a TV Executive Producer, with decades of experience in helping people overcome a wide range of challenges by using time-efficient, creative problem-solving techniques.

I enjoy actively listening to peoples' individual stories and then using these insights to coach and help clients relax, tackle their issues, improve their self-confidence and then appreciate the positive impact that this new way of thinking/feeling/behaving has on every aspect of their lives. So, worries and self doubts are replaced by a more engaging, authentic presence and a powerful inner confidence which enables clients to achieve their goals and to forge stronger and more joyful connections. In return, it's very rewarding for me to see people flourish throughout the process and start to live the life they want and deserve. 

The therapy I provide will be bespoke and designed to address your specific needs. We will work together to identify your individual goals and then use a variety of clinically proven, effective methods, which offer you the best chance of success. Techniques I use include hypnosis, CBT, relaxation, mindfulness, assertiveness training and problem solving. 

I qualified with a Level 5 Diploma in Cognitive Behavioural Hypnotherapy from the UK College of Hypnosis & Hypnotherapy. UKCHH is the premier Hypnotherapy college in the UK, with a global reputation. I am also a member of the General Hypnotherapy Register and abide by their Code of Ethics.

As a professionally trained and registered Cognitive Behavioural Hypnotherapist, you can be confident that I have the necessary experience, tools and understanding to help you to reset the way you think, feel and behave and achieve the positive change you want to experience in your life.

Member organisations

The General Hypnotherapy Register (GHR)

Hypnotherapists may become members of the General Hypnotherapy Register if they satisfy certain criteria with regard to both training and ongoing requirements as determined from time to time by the General Hypnotherapy Standards Council (GHSC).

Members are either registered at Practitioner status (which confirms that the GHR acknowledges their qualification to practice), or Affiliate status. Although Affiliate level registrants will have completed a sufficient number of training hours to equip them to commence seeing clients on a limited basis, the GHR does not acknowledge them to have yet been trained to full practitioner level.

All GHR Registered Practitioners are required to accept the published Code of Ethics and Complaints & Disciplinary Procedure.

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with

Some client reviews:

VN says: What I found reassuring was that Annette explained at every stage why she was asking certain questions and what was going to happen. This was very comforting and made me feel at once in a trusted space. There was never any stress or feeling I had to do or feel a certain way during the sessions but that they evolved naturally. I also appreciated the warmth and genuine care I felt throughout the sessions. 

VB says: Suffering from work-related stress for quite a while, I've found Annette's tapes on relaxation and thought-relaxing really beneficial. While listening to them I have been overcome with such feelings of peace and calm it's been wonderful (so much so sometimes I fall asleep before the end!) I use the techniques I've learnt in my every day life now and feel so much more positive and in control of my thoughts. Thank you so much Annette for making me feel more optimistic about the future!

JT says: I have struggled with my phobia of wasps and bees for decades. Your calm and non-judgmental approach really helped me to be completely honest in describing the impact my phobia has had on my life. After just a few hypnotherapy sessions with you, there has been such a positive change and I'm delighted! Thank you so much.

BR says: I felt Annette made a positive difference to my mindset very early on. Having tried counselling previously I have never had such a positive and helpful result. I am embracing the new me!! 

Photos & videos


£80.00 per session
Free initial telephone or online session

Additional information

Initial 30 minute phone/Zoom call - Free

In person/Online appointment (1 hour):   £80.00*

Hypnosis Experience (1 hour): £65*:   A one-off session to experience what hypnosis feels like.  Focuses on either relaxation, motivation or empowerment. In person or online

Some Treatment Packages are available* (Please ask for more information)

* Payment is required in advance for all sessions and there is a Cancellation fee for any cancellations with 48 hours of your confirmed appointment

 Sessions are by appointment only. 

Lymm, Cheshire, WA13

Type of session

In person

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit , or contact this professional directly

Online appointments are a convenient option and are proven to be as effective as face-to- face consultations.

Online platforms



Annette Williams
Annette Williams