Keith Whiteford MBACP (Accred), MHS, DipHyp CS

Keith Whiteford MBACP (Accred), MHS, DipHyp CS

Jersey Farm
St Albans

Apex Counselling & Hypnotherapy
The Therapy Group
35 Market Place
St Albans

07443 463710

Saved Save profile

About me

I am Keith Whiteford, I am an experienced hypnotherapist and counsellor. I offer various therapeutic approaches dependent on clients needs and can help with a wide range of issues. My practice is based  in the centre of St Albans so is easily accessible to all.

Hypnotherapy uses hypnosis to relieve physiological symptoms, change behaviours, and thought patterns, deliver positive suggestions directly to the subconscious and tap into your unknown resources to enhance existing talents and uncover new potentials.

As a Clinical Hypnotherapist I will initially spend time with you discussing what you would like help with and you will be asked further questions regarding your lifestyle, medical history and any other relevant information in order to build a ‘case history'. This will then form the basis of a treatment plan that is devised and agreed by you. It is important that you are involved in this process so that you feel comfortable with how the therapy is going to proceed. I will also teach you tools to take away, which will allow you to take control of your emotional and physical well-being.

The suggestions to your subconscious mind and techniques used will be devised according to your needs, goals, and history and follow a moral and ethical framework to promote positive enhancements.

Hypnotherapy works fast and can be powerful because it bypasses the conscious mind that often sabotages or blocks positive, effective change in our life.

What can hypnotherapy help with?

  • Weight Loss
  • Addictions
  • Stop smoking
  • Anxiety
  • Confidence
  • Habits
  • Eating disorders
  • Exam nerves
  • Emotional issues
  • Insomnia
  • Panic attacks
  • Phobias
  • Self esteem
  • Stress
  • Weight control
  • Sexual issues
  • And much more

Training, qualifications & experience

    • CPCAB Certificate in Counselling Skills
    • HBCF Advanced Certificate in Counselling Skills
    • WPF Graduate Diploma in Psychodynamic Counselling
    • Accredited Registered Member of the British Association of Counselling and Psychotherapy
    • Professional member of The National Hypnotherapy Society
    • Diploma in Hypnotherapy & Counselling Skills
    • HBCF Post qualifying certificate in CBT
    • NLP practitioner
    • Diploma in Grief & Bereavement counselling
    • Diploma in Child & Adolescent counselling

I am registered with The National Hypnotherapy Society and I work with men and women over 17 years of age in my private practice which is based in the centre of St Albans, I also see clients during the day in Jersey Farm. As well as hypnotherapy, I also offer counselling and I am a BACP Accredited counsellor.

My previous involvement in the retail banking sector provided the experience of working with diversity and gave me insight into those psychological stresses, specific and non-specific to those working in a fast moving commercial environment. I am also involved in a senior position with the student’s union in a major educational establishment giving me an insight into current student issues.

Member organisations

Hypnotherapy Society

Accredited register membership

Areas of hypnotherapy I deal with

        * If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

        Photos & videos

        • 180116


        First Assessment Session                                                       £20

        Hypnotherapy 50 minute session that starts before 5pm         £55

        Hypnotherapy 50 minute session that starts at or after 5pm   £60

        Stop smoking 2 hour session                                                   £150

        Cancellations are sometimes unavoidable and provided clients give a minimum 48hrs notice no fee is charged, otherwise the full fee will be charged.

        Payment is made by cash or cheque on the day of appointment. A 10% reduction is given if a course of treatment is paid for in advance.

        Should you need a concessionary rate, please call to discuss.

        Further information

        Evening and daytime appointments are available in Fitness First. Daytime appointments in Jersey Farm are available as an alternative to Fitness First.

        St Albans, AL4
        St Albans, AL3 5DL

        Type of session

        Home visits: No

        Practical details

        Sign language: No
        Other languages: None


        Accessibility information
        Wheelchair access: Unspecified