Tony Ian White - Dip.HE Counselling, PDHyp, MPNLP, GHSC/GHR, CNHC, BACP

Tony Ian White - Dip.HE Counselling, PDHyp, MPNLP, GHSC/GHR, CNHC, BACP

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South Woodford


07754 244687 / 07910 975343 (24 hour answerphone)

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South Woodford


07754 244687 / 07910 975343 (24 hour answerphone)

About me

I provide individually tailored hypnotherapy services, with quick solutions for rapid personal change. Inspired by the genius of legendary Dr. Milton H. Erickson, a foremost leading authority and world famous psychotherapist, I've found the most cost effective and time efficient ways of doing personal change work, in order to get lasting results that make you feel great!

I'm a qualified Integrative Counsellor & Talking Therapist, Anxiety UK Approved Therapist, Integrative & Evidence-Based Clinical Hypnotherapist, Ericksonian & Solution-Oriented Hypnotherapist, Accredited Advanced Master Hypnotherapist, and NLP Practitioner and Master NLP Practitioner.

I provide brief hypnotic talking therapies that facilitate rapid change for a wide range of personal dilemmas and issues, utilise a wide range of effective therapeutic approaches, coupled with a strong underpinning knowledge of how issues come into being.

I specialise in treating anxiety and depression, and successfully worked with a variety of people to help them reach their goals, overcome anxiety caused by exam stress, performance anxiety when giving presentations, deal with social anxiety and overcome agoraphobia, overcome the limitations of Generalised Anxiety Disorder, help develop increased confidence and self-esteem, manage panic attacks to prevent these reoccurring, provide insight into hoarding behaviours, manage obsessive compulsive thinking through symptoms of ADHD, alleviate the symptoms of melancholy and depression, and minimised the effects of PTSD as a result of trauma, including pain management for the damaging effects of an incapacitating RTA, etc.

What is Hypnotherapy?

Hypnotherapy is a skilled communication aimed at directing a person’s imagination in a way that helps elicit changes in some perceptions, sensations, feelings, thoughts and behaviours.

In a typical hypnotherapy session the hypnotherapist and client will discuss the intended alterations or therapeutic goals desired. The hypnotherapist will ask questions about previous medical history, general health and lifestyle to decide on the best approach for the individual.

Hypnotherapy may be found to be helpful for those seeking relief from a range of problems and is used alongside a person’s own willpower and motivation to seek a desired goal. It is often used to help relieve anxiety, aid sleeping, help to address bed-wetting, address attitudes to weight, and help clients achieve behavioural change to stop smoking. It may also help with minor skin conditions that are exacerbated by stress and confidence issues, and may also be used to enhance performance in areas such as sport and public speaking. Hypnotherapy may help people to cope with and manage the relief of perceived pain.

Hypnotherapy has also been used with both adults and children to help manage the pain associated with irritable bowel. There is evidence to support its use in this condition for both adults and children and the National Institute for Health and Clinical Guidance (NICE) recommends the NHS should consider referring patients for hypnotherapy if their irritable bowel is persistent and has failed to respond to simple prescribed medicine (Who we register | CNHC, 2017).

Who may benefit from Hypnotherapy?

Again, the answer to this question is ‘virtually everyone’. Given that hypnotherapy can be utilised to access a person’s inner potential and that probably no one is performing to their actual potential, then this answer is literally true. However, it is not just potential which Hypnotherapy is well placed to address but also one’s inner resources to effect beneficial change. In this regard, it is the innate healing capacity of our own body that may be stimulated by Hypnotherapy. Consequently, the list of problems which may be amenable to Hypnotherapy is far too long and varied to catalogue but certainly includes: stress, anxiety, panic, phobias, unwanted habits and addictions (e.g. smoking, overeating, alcoholism), disrupted sleep patterns, lack of confidence and low self-esteem, fear of examinations and public speaking, allergies and skin disorders, migraine and irritable bowel syndrome (IBS). Additionally, it has proved of value within surgery, where normal anaesthetics have not been practical, in the wider sphere of pain management and in the areas of both sporting and artistic performance enhancement. As an adjunct to other counselling techniques, it can also assist in helping to resolve relationship difficulties and be useful within anger management strategies (General Hypnotherapy Standards Council & General Hypnotherapy Register, 2017).


Who we register | CNHC. (2017). Retrieved 31 October 2017, from

General Hypnotherapy Standards Council & General Hypnotherapy Register. (2017). Retrieved 31 October 2017, from

Training, qualifications & experience

  • Certificate in Ericksonian Solution-Orientated Therapy
  • Advanced Master Hypnotherapist (International Institute of Complementary Therapies)
  • Certificate in Acceptance & Commitment Therapy (Advanced Practitioner Diploma Training)
  • Certificate in the Theory & Principles of Indirect Hypnosis, Ericksonian Psychotherapy and NLP (Advanced Practitioner Diploma Training)
  • Diploma of Higher Education in (Integrative Therapy) Counselling (Dip. HE)
  • Certificate of Higher Education in Counselling & Counselling Skills (Cert. HE)
  • Practitioner Diploma in Integrative Evidence-Based Clinical Hypnosis & Hypnotherapy (PDHyp)
  • Practitioner Certificate in Integrative Evidence-Based Clinical Hypnosis & Hypnotherapy (PCHyp)
  • Master Practitioner Certificate in Neuro Linguistic Programming (MPNLP)
  • Practitioner Certificate in Neuro Linguistic Programming (PNLP)
  • Diploma in Neuro Linguistic Programming
  • Certified Specialist in Trauma Recovery Hypnosis
  • Certified Specialist in Hypnosis and ADD-ADHD
  • Certified Past Life Regression Therapist
  • Diploma in Rational Emotive Behaviour Therapy
  • Diploma in Mindfulness
  • Certificate in Ericksonian Hypnotherapy
  • Certificate in Equality & Diversity
  • Mental Health First Aid Certificate (MHFA)
  • Usui and Tibetan Reiki Practitioner
  • Enhanced Disclosure and Barring Service (DBS) Certificate


  • Individual member of the British Association for Counselling and Psychotherapy (BACP Member No: 733516)
  • Accredited Practitioner with the General Hypnotherapy Standards Council (GQHP)
  • Registered Practitioner on the General Hypnotherapy Register (Reg. No: 6231)
  • Registered Practitioner with the Complementary and Natural Healthcare Council (Reg. No: 000069-F14)
  • Accredited by the Professional Standards Authority for Health and Social Care (PSA)
  • Member of the Guild for Smoking Cessation Specialists & Therapists (GSCST)
  • Member of the American Union of Neuro Linguistic Programming (AUNLP)
  • Anxiety UK Approved Therapist Membership

I’m a registered Practitioner of Integrative & Evidence-Based Clinical Hypnosis and Hypnotherapy and Advanced Master Hypnotherapist (PDHyp, PCHyp, GQHP, GHSC/GHR, CNHC), and certified Practitioner and Master Practitioner of Neuro Linguistic Programming (MPNLP, PNLP), with an advanced level of training in both Direct and Indirect Hypnotherapeutic approaches.

I'm fascinated with brief strategic therapies, hold a Certificate of Higher Education in Counselling & Counselling Skills from Birkbeck, University of London (Cert. HE), hold a Diploma of Higher Education in Integrative Counselling (Dip. HE) from University Centre Stratford, completing additional Higher Education at University through a BA (Hons) Counselling (Integrative Therapy) course covering all four major schools of Psychology, and five comparative approaches of Person Centred, Psychodynamic, Cognitive Behavioural, Systemic, and Transpersonal models of counselling, including facilitator training with the James Nayler Foundation and their Emotion Education Method of change-work (Psychoanalysis & Gestalt).

I'm also an Anxiety UK Approved Therapist providing therapeutic support to the charity’s members and partner beneficiaries. I am subject to Anxiety UK’s regular monitoring of my professional qualifications, supervision, continual professional development, insurance and professional body membership in addition to complying with the ethical framework and professional standards set down by my registered governing body.

My learning experiences cover Mindfulness Meditation, Buddhist Philosophy and Psychology, having studied Mahayana Buddhism with the Foundation for the Preservation of the Mahayana Tradition (FPMT), and have looked into ‘The Nature of Being’ with the Concord Institute utilising Macrobiotics, Meditation and Zen.

I’ve studied Spirituality, involving the practice of Taoist Tai Chi, Qi Gong and Meditation, including Hindu Yogasana (postures) and Pranayama (breath-work), as well as Zen practices and Meditations for over the past 30 years, plus ‘energy healing work’ as a Usui and Tibetan attuned Reiki healing practitioner.

Through former employment within social services, the NHS, and the voluntary sector, I’ve worked in adult mental health services, in addition to working with adults and families with learning disabilities, alongside people from excluded minority groups, coupled with a wealth of diverse life experience personally.

Member organisations


Areas of hypnotherapy I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

Other areas of hypnotherapy I deal with

Specific Learning Difficulties



Adult ADHD


Autism Spectrum

Photos & videos

  • General Hypnotherapy Standards Council
  • General Hypnotherapy Register
  • CNHC Registration
  • Professional Standards Authority
  • Anxiety UK Approved Therapsit
  • NLP
  • Reiki Energy Healing
  • Applying for Anxiety UK Therapy


Fees are generally £65 to £75 per session (dependent upon location) with a sliding scale for low income families and people on benefits (current evidence required).

Weight management programs that run over 6 sessions are priced conservatively at £450 (paid in advance).

Smoking cessation programs that run over 3 sessions are priced conservatively at £225 (paid in advance).

Skype sessions are also available if you can't get over to see me at the clinic or if you would prefer?

Alternatively, reduced rates can also be obtained by registering through Anxiety UK and range from between £15 and £50 per session, specifically for people presenting with a range of anxiety disorders and conditions such as stress, anxiety, and anxiety based depression (please see the video).

Cancellations require a minimum 48 hour notice period via phone or text, otherwise a £25 fee is subsequently charged.

Further information

Clinics are based in Liverpool Street EC2, Stratford E15, South Woodford E18, and Harlow CM18 areas. Home visits are possible by prior arrangement.


I’ve had the good fortune of knowing Tony through my Yoga sessions, which lead me to experience hypnotherapy with him. He is really passionate about assisting people to find their own solutions and empowers them by being an excellent facilitator, conducting the process brilliantly. I would highly recommend him to anyone seeking healing for past experiences, or freeing themselves from fears to build up courage to live life fully. Whatever your reasons, you will have an experience of total serenity during each one of Tony’s sessions.

Ramila Patel, Advanced Yoga Teacher and Well-being Mentor

Tony has been instrumental in helping me overcome procrastination with my essay submissions. Without his support, I would have been unable to continue my University studies. Consequently, I’ve learned to be more organised, have a better understanding and appreciation of what it takes to be a mature full-time student, particularly after experiencing many years of under-achievement through undiagnosed Dyspraxia and ADHD. Having the lived experience of learning disabilities which has inhibited progress in all aspects of my life, I now have a sense of renewed vigour and gratitude for life and learning.

Undergraduate, Newham University Centre, Stratford, London

As a client, I have found Tony to be a compassionate therapist with excellent interpersonal skills and a gifted communicator. He is attentive and empathic in his dealings with others, being diligent and incredibly sensitive to my individual needs. I’ve also found him conscientious, truthful and highly principled. He demonstrates integrity in all aspects of life, and is committed to alleviating suffering. He empowers people he meets, promoting personal growth, greater self-awareness, and independence. He has been instrumental in turning my life around, and particularly in dealing with long standing issues of Generalised Anxiety, Social Anxiety and Panic Attacks.

Ms. McManus-Wood, Harlow, Essex.

South Woodford, E18
Harlow, CM18

Practical details

Sign language: No
Other languages: None


Monday 9am–8pm, Tuesday 9am–8pm, Wednesday 9am–8pm, Thursday 9am–8pm, Friday 9am–8pm, Saturday 9am–8pm, Sunday 9am–8pm (By arrangement)

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