SFS Therapy - Dr. Sue Learoyd-Smith (PhD; BSc; MBPsS, DHP; CNHC)

SFS Therapy - Dr. Sue Learoyd-Smith (PhD; BSc; MBPsS, DHP; CNHC)


Upper Stratton

01793 677817 / 07876 808642

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Upper Stratton

01793 677817 / 07876 808642

About me

Choosing the right therapist for you

Thank you for taking the time to read my profile. No doubt one of the questions you'll be asking yourself is 'which Hypnotherapist should I choose?'. You can rest assured that any of the therapists on the Hypnotherapy Directory will be fully accredited and will have undergone the relevant training to be able to help you. As such, my advice would be to go with your gut instinct when you choose a therapist as this generally serves people well. I often hear clients say things such as 'I saw your profile and knew you were the right therapist'. So let me start by telling you a bit about me!

A bit about me!

As a mother of two now grown up children, I appreciate not only the rewards of parenting, but also the trials and tribulations that come with it. It's well known that no one child is a text book case. However, as a parent I became aware that there are 1,000's of text books offering advice to parents. Unfortunately, most fail to include the emotions involved with parenting and how these can impact our decisions and, in recent years, this is an area I have been exploring and working in.

I began my higher education after my children were born and, after completing a Doctorate in Education & Psychology, I trained to become a Clinical Hypnotherapist at the Essex Institute of Clinical Hypnosis and Psychotherapy. My decision to train in Hypnotherapy was based on my own experience of how effective it is. It has helped me personally to overcome exam nerves, anxiety & depression, stress, and to stop smoking!

Who do I work with?

I work with adults and children, and work with a wide range of issues including anxiety, addictions, phobias, PTSD and many other issues (see list below).

I have enhanced DBS clearance and am also an Anxiety UK registered therapist, a member of the British Psychological Society and a member of the British BrainWorking Research Society.

An individualised approach to your therapy

As well as being a Clinical Hypnotherapist, I have trained in a range of other therapies including BrainWorking Recursive Therapy, Conscious Analytical Therapy, Psychotherapeutic approaches, CBT, Counselling and Rapid Emotive Behavioural Therapy (REBT) approaches. Having a range of different tools means I can develop a therapy programme that caters for your own individual needs!

What happens once you've decided to contact me?

Initially I will invite you in for a free 30 minute consultation. This allows me to find out more about your situation and to establish if you are suitable for the types of therapy I use, and also provides you with an opportunity of finding out more about how I can help you. There is no obligation to book at this stage, in fact, I always advise clients to go away and read the information provided before making a decision to book.

Where is SFS Therapy?

SFS Therapy is located in the Stratton area of Swindon. Based on the ground floor, access is available for wheelchairs. Free parking is available.

How to book your free 30 minute consultation?

You can book your initial consultation either by emailing sue@sfstherapy.com or telephoning (01793) 677817 or 07876808642. I may be with a client so would ask you to leave a voicemail with your name and a contact telephone number or email address. I will return your call/email as soon as possible.

Kind regards,


Training, qualifications & experience

PhD (Education/Psychology) (University of Bath)
BSc. Hons (First Class) degree Psychology (Bath Spa University)
Diploma in Clinical Hypnotherapy with Psychotherapy
Diploma in Advanced Hypnoanalysis
Level 1 Certificate - Brain Working Recursive Therapy
Level 2 Certificate - Brain Working Recursive Therapy
Level 1 Certificate - WSN Counselling
Level 2 Certificate - WSN Counselling
Diploma in Psychosexual Dysfunction
Certificate in Safe-guarding & Child-Centered Practice (2015)
Associated Fellow of The Higher Education Academy (2012)

Anxiety UK Registered Therapist
Member of the British Psychological Society
CNHC Member

Sue presented at the 2016 Association for Professional Hypnosis and Psychotherapy annual conference and, more recently, ran a workshop for therapists from around the world on working with children and young people using BWRT at the BWRT® 2017 Inaugural Conference.

For a list of publications please visit https://sfstherapy.com/biography/

Member organisations


Accredited register membership

Areas of hypnotherapy I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.


I offer a free 30 minute initial consultation in order for you to find out more about hypnotherapy, me to find out more about your situation, and for you to establish if I am the right therapist for you.

Under 18's: £50 per session

Adults: £60 per session

Please visit my website for BWRT fees

Stop Smoking Programme: £150

Some concessions are available.

Further information

My practice is based on the ground floor making access easy. Free parking is available onsite

Swindon, SN2

Practical details

Sign language: Unspecified
Other languages: None


Swindon Feelgood Solutions Therapy offers daytime, evening and weekend appointments.

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