Stewart Ashby Verified Professional Verified Professional
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About me

My name is Stewart Ashby, a clinical hypnotherapist and also nutritionist of 20+ years and im based in Lichfield, Staffordshire. Before qualifying as a clinical hypnotherapist, I was helping people achieve their fitness goals and changing their lives through nutrition. Through this I became more interested in the mental aspect of fitness and sports and how the mind can have a powerful effect on a human’s performance and also in their everyday lives. I was lucky enough to train and take my Practitioners Diploma in Clinical Hypnotherapy at the HypnoFocus School of Training in Staffordshire & am now a fully qualified Clinical Hypnotherapist and also hold a Diploma in Neuro-Linguistic Programming (NLP).

I currently specialise in treating anxiety and depression, having been diagnosed with GAD (generalised anxiety disorder) around 10 years ago, and with my back ground in competitive sports I also specialise in sports performance and psychology. Also, with around 20 years working with nutrition, I also specialise in weight loss and weight management and have worked with everything from eating disorders and food addiction, to completely changing the health of people, even when they feel they have been failed by the medical system. I also really enjoy phobia work as its amazing to be able to completely change somebodies life in a matter of hours. 

Hypnotherapy is a powerful tool that can be used to break bad habits, overcome fears and phobias, improve your enjoyment of life, boost self-esteem and self-confidence, enhance your success in business, sport and your personal life, and help achieve life goals.

When treating clients, I never use just hypnotherapy. My approach includes looking at your life style as a whole, including diet, lifestyle habits, and your cognitive thought process to your current problems or barriers which you feel may be holding you back in life.

For your peace of mind, I am bound to abide by the Code of Ethics of the General Hypnotherapy Standards Council, a copy of which can be found at their web site.

Working together I can help you with Anxiety & Stress, Breaking Habits, Confidence & Self Esteem, Medical Conditions, NLP, Pain Management, Performance Nutrition, Phobias & Fears, Sports Performance, Weight Loss & Management.

I offer a free 30min face to face consultation where we can meet and discuss your issue. This means you can then go away and make an informed decision on whether I am the therapist for you, and also whether you feel I can really help you with your issue - rapport is everything when it comes to successful treatment. 

For clients where physical access is a problem we have disabled access, plus I also offer Skype/Zoom Sessions online for all my services.

Training, qualifications & experience


Member organisations


The General Hypnotherapy Register (GHR)

Hypnotherapists may become members of the General Hypnotherapy Register if they satisfy certain criteria with regard to both training and ongoing requirements as determined from time to time by the General Hypnotherapy Standards Council (GHSC).

Members are either registered at Practitioner status (which confirms that the GHR acknowledges their qualification to practice), or Affiliate status. Although Affiliate level registrants will have completed a sufficient number of training hours to equip them to commence seeing clients on a limited basis, the GHR does not acknowledge them to have yet been trained to full practitioner level.

All GHR Registered Practitioners are required to accept the published Code of Ethics and Complaints & Disciplinary Procedure.

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Other areas of hypnotherapy I deal with

Specialise in anxiety, weight loss and weight management and nutrition.

Photos & videos


£100.00 per session
Free initial in-person session

Additional information

General Hypnotherapy sessions, Mindfulness training and nutrition consultations 60-90min £100.00. First sessions will generally be 90-120mins as a client history will be taken. Most common forms of treatment take an average of 3 sessions.

Stop Smoking 1 single extended session £250.00.

HypnoBand Gastric Band 4-5 sessions £395. Payment is required in full at first session. Includes email or text support.

Weight Management/loss 4-6 sessions £300.00 1 off payment or £100.00 per session. Includes email or text support and weight loss manual.

Skype sessions per 60min session £50.00.

All fees include a session CD/MP3 file where needed and telephone, text or email support after sessions.

When I work

Mon - Fri 6.00am till 9pm Sat - 8.00am till 4.00pm Sun - 9.00am till 1.00pm

Further information

Clients I work with

  • Adults
  • Groups
  • Young People & Children

Pinked Hypnotherapy & Nutrition, No.3 The Oak Tree, Elmhurst Business Park, Lichfield, WS13 8EX

Type of session

In person

Types of client

Young people
Older adults

Key details

Wheelchair user access

Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a Hypnotherapist's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the Hypnotherapist to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Free parking.