John Plester B.A (Hons), Adv.Hyp, MNLP, TFT.Adv, MNCH (Acc), SQHP

John Plester B.A (Hons), Adv.Hyp, MNLP, TFT.Adv, MNCH (Acc), SQHP

Norwich Hypnotherapy Practice
St Francis House
141-147 Queens Road

01603 626477

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About me

I have regularly assisted Paul Mckenna on his UK seminars on NLP, hypnosis, weight Loss and phobia elimination. I am one of the few consultants in the UK to have been regularly referred clients from both Paul McKenna and his company. I have trained extensively with Paul McKenna over the years and work in a similar style using leading-edge methods to support personal change.

I am trained to an advanced level as a clinical hypnotherapist having gained my qualification from the International School of Analytical and Cognitive Hypnotherapy (SACH) I am an accredited practitioner with the General Hypnotherapy Standards Council, General Hypnotherapy Register, National Council for Hypnotherapy and the British Complementary Medicine Association. I am also a member of the NHS Directory of Complementary and Alternative Practitioners. 

I am the Principal Tutor of the East Anglian Institute of Hypnotherapy and have run Hypnotherapy, NLP and TFT training in Norwich since 2001, when I founded the East Anglian Institute and Norwich Hypnotherapy Practice which was officially opened by Derren Brown at the Old Palace Centre on Heigham Street in Norwich.

I am an Advanced Thought Field Therapist and Trainer having trained extensively with Dr Roger Callahan, I am able to offer the most innovative and accurate TFT methodology for diagnosis and treatment of problems. I am also personally recommended by Dr Roger Callahan who personally wrote the foreword to my book 'Unleash the Slim Within'. I am the first TFT trainer in the UK to run the TFT Boot Camps recommended and promoted worldwide by Dr Roger Callahan.

I am honoured to have worked with and be recommended by the top creators and pioneers of the fields that I work, Dr Roger Callahan for TFT, Dr Richard Bandler for NLP and Paul McKenna for NLP and Hypnotherapy. Although, I work with celebrities and top people from different walks of life, I strongly respect confidentiality and avoid publicity, working successfully and quietly in my unique style in Norwich and making sure that the therapies that I have been able to help so many people with over the years are priced in such a way that they are accessible to all.

Training, qualifications & experience

1999 - NLP Practitioner
2000 - NLP Master Practitioner
2001 - Diploma in Cognitive Hypnotherapy and Psychotherapy
2001 - Meta Master NLP Practitioner and Trainer
2001 - Principal Tutor East Anglian Institute NLP
2002 - Tutor of SACH (School of Analytical and Cognitive Hypnotherapy)
2002 - Advanced Diploma in Analytical and Integrative Hypnotherapy and Psychotherapy
2003 - Thought Field Therapy Algorithm Practitioner
2004 - Thought Field Therapy Diagnostic Practitioner
2005 - Principal Tutor East Anglian Institute NLP and Hypnosis
2005 - Thought Field Therapy Trainer
2006 - Provocative Therapy Practitioner
2007 - Accredited Status National Council of Hypnotherapy
2008 - Neuro-Hypnotic Repatterning Practitioner
2010 - Advanced Thought Field Therapy Practitioner
2011 - Thought Field Therapy UK Boot Camp Trainer
2012 - Hypnotic Gastric Band Practitioner
2013 - Principal Tutor East Anglian Institute of Hypnotherapy
2014 - Senior Qualification in Hypnotherapy Practice (GHSC)

Member organisations

Registered / Accredited


Other areas of hypnotherapy I deal with

Why Choose John Plester as your hypnotherapist?

  • Experience - over 14 years client experience and someone who has trained hundreds of therapists throughout the world. Principal Tutor of East Anglian Institute of Hypnotherapy.
  • Peer Recognition - John was chosen by Paul McKenna to assist him on his UK seminars and stage shows. He was also referred clients by his company. In addition he has testimonials from both Dr Richard Bandler, creator of NLP and Dr Roger Callahan, Creator of TFT for his specialist areas of expertise.
  • 'Freedom Formula' -John doesn't just do hypnotherapy, his 'Freedom Formula' programmes integrate the best of the best in terms of therapeutic interventions including NLP, TFT and Inside-Out Coaching.
  • Master Hypnotist - John is a master of conversational hypnosis, so he is using hypnotic skills subtly within the talking therapy work that he does in addition to traditional 'eyes closed ' hypnosis.
  • Style - confident, empathetic, supportive, challenging. creative, provocative with lots of humour!
  • State-of-the-art hypnosis utlising stereo programming, subliminal messages, binaural beats in a uniquely creative way to create 'in your head' deep hypnotic states.
  • Clinical Integrity -No reading of scripts with your eyes closed GUARANTEED. Alot of hypnotherapists have basic training and rely on hypnotic scripts. If you think you have one of these, have a peek out at your hypnotherapist whilst they are in mid flow and check for yourself. John works at an unconscious level creating uniquely tailored hypnotic experiences.
  • Reassuringly expensive - when allowing someone to work with your mind, cheap is not neccessarily good, although everyone has to start somewhere and this is no indication of the therapists potential, when you make a choice make a quality choice.  John integrates five powerful therapeutic models in his work in which he is a specialist in all of them. Furthermore, despite working with celebrities and high profile clients, his fees are not over the top London prices making him accessible to most.
  • Specialist - Beware the therapist that is all things to all people, they are usually master of none. John is very specific in the specialist areas that he works and will refer accordingly to other specialists if appropriate.
  • Short Term Therapy - John works rarely beyond 5 sessions therapeutically. Additional sessions are usually coaching or support hypnotic programming. The Freedom Formula is designed to be five sessions for a reason, i.e this is usually how long it takes to get the work done. Alot of therapists charge lower fees but often over a longer period of time (i.e they pan it out or seek to create a dependency), so quantity isn't neccessarily quality and could end up costing more in the long term!
  • No Advertising - other than from websites and directorys which are a must these days, John's therapy work is from referrels from past clients and other healhcare professionals. John doesn't advertise because he has over 12 years of local goodwill and recommendation.


Individual Sessions
Hypnotherapy £75 for one hour consultation.
NLP Coaching £75 for 50 min consultation.
Diagnostic Thought Field Therapy £75 for 30 min consultation.

Stop Smoking for Good (Intensive 2 session programme) £195
Unleash the Slim Within (Intensive 5 session weight loss programme) £395
Hypnotic Gastric Band (Intensive 5 session weight loss programme) £495
Freedom Formula for Change (Intensive 5 session programme) £395

Further information

The 'Freedom Formula for Change' is my comprehensive flagship therapy and coaching programme that integrates the leading psychological technologies of Hypnotherapy, NLP (Neuro-Linguistic Programming), TFT (Thought Field Therapy) and Three Principles in one individually tailored solution. This can help you change by utilising:

  • Innovative diagnostic TFT – the original emotional freedom technique to eliminate the root cause perturbations of negative emotional stress in the Mind (quantum thought field).
  • Powerful NLP methodologies to interrupt thought and behavioural patterns that are no longer useful, learning how to use your mind for a change so you take control of how you think and feel in the present.
  • Inside-Out Three Principles coaching – gain an insightful understanding of the Mindfulness nature of life. The moment we insightfully see that 100% of our feeling is coming from our thoughts in the moment, problems and stresses of life begin to melt away and we gain a new perspective and clarity in thinking and feeling.
  • Trance-formational state-of-the-art hypnotic one to one hypnotherapy and supporting audio downloads to unconsciously re-programme your mind and consolidate the changes deep inside. Access over 15 ‘Inner Space Series’ hypnotic audio tracks that utilise the  latest technological enhancements of binaural beats and subliminal programming to help you to access powerful meditative altered states of consciousness – the gateway to deeper wisdom!

Uniquely, the 'Freedom Formula for Change' programme can be accessed one to one at my clinic in Norwich. My 'Freedom Formula for Change' integrates the leading edge psychological approaches of Three Principles Inside-Out Coaching, NLP (Neuro-Linguistic Programming), TFT (Thought Field Therapy) and hypnotic mind programming in a unique blend that creates lasting change fast! Tested with thousands of clients over the years, this formula is the 20% of what I do that gets 80% of the results!

Supported by my ebook 'Unleash the Freedom Within' and my Inner Space Series™ hypnotic audio programmes, I run a number of intensive programmes at my clinic in Norwich that can be done over a few weeks if you are local or intensively in a day if you are travelling from further afield.

This programme can help with a wide variety of problems from a lack of confidence, direction, purpose or drive to anxiety, stress, insomnia, PTSD, panic attacks, compulsions and addictions etc, the Freedom Formula programme is suitable for many  limiting problems or situations, enquire direct if you want to be sure this programme is the right one for you.

5 session Programme Investment: £395
(This is a saving of at least £100 on purchasing the individual elements of the programme separately)

Norwich, NR1 3PN

Practical details

Sign language: Unspecified
Other languages: None


Wheelchair access: Unspecified