About me

I love helping people find their way back from a lost place, getting them unstuck from a stuck place, or helping them pick up the pieces from a broken place.

At various times in my life I've been lost, stuck, and broken, and finding a way over, around, and through those times inspired me to learn the methods properly and pass them on.

I'm in the pay-it-forward half of my life now because I've lived, tried, tested, failed, fallen over, picked up, succeeded, and learned a great many things along the way. I have a lot to give and to share with anyone that needs it!​

Solution Focused Hypnotherapy (SFH), Neuro-Linguistic Programming (NLP), and Mindscaping are some of the tools I employ to help you with a range of issues including anxiety, phobias, panic attacks, weight loss, depression, alcohol abuse, eating problems, low self-confidence, obsessions and compulsions (OCD), fear of flying, low self-esteem, relationship issues, addictions, irritable bowel syndrome (IBS), stress, PTSD, sleep problems, insomnia, anger management, smoking, public speaking, bruxism (teeth grinding), blushing, stuttering, exam stress, relaxation.

Training, qualifications & experience

I'm a Clinical Hypnotherapist and Psychotherapist specialising in Solution Focused Hypnotherapy and am a registered member of the Association for Solution Focused Hypnotherapy (AfSFH), the National Council for Hypnotherapists (NCH), and the National Board for Modern Psychotherapy (NBMP).

  • Solution Focused Hypnotherapy (SFH)
  • Neuro-Linguistic Programming (NLP)
  • Mindscaping

Professional body membership




Member organisations


Association for Solution Focused Hypnotherapy

The Association for Solution Focused Hypnotherapy (AfSFH) was set up to provide information about a modern form of Hypnotherapy and its associated benefits to members of the public. The main aim of the AfSFH is to spread awareness of the benefits of Solution Focused Hypnotherapy. Its secondary aim is to support Hypnotherapists in their businesses by encouraging good practice and self-care.


National Council for Hypnotherapy

The National Council for Hypnotherapy holds one of the largest registers of independent Hypnotherapists in the United Kingdom and strives to maintain the highest standards among its members.

There is an agreed Code of Conduct, an established Complaints & Disciplinary Procedure and all members are obliged to maintain comprehensive Public Liability & Professional Indemnity Insurance, maintain regular CPD (continuing professional development) hours, and attend Supervision when needed.

Areas of hypnotherapy I deal with

Information about health conditions (*)

Hypnotherapy can enhance the well-being of individuals diagnosed with serious medical conditions, but should not take the place of medical treatment and advice. If you have been diagnosed with - or suspect you may have - any of these conditions, please speak to your doctor before starting hypnotherapy.

Photos & videos


From £90.00 to £250.00
Free initial online session

Additional information

Initial Consultation (50 min) £0.
Follow-up Consultation (50 min) £90.
Stop Smoking Hypnotherapy (110 min) £250.


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Further information


Jeri Scorey (Google Review) I would like to thank Jake for his kind and understanding approach. It only took an initial consultation and one session for me to feel at ease with my anxiety and temporary sleep issue. Just hearing the comforting words Jake had to say really put my mind at ease and gave me the reassurance that all was ok.

Terry Wasway (Google Review) Jake was very professional and patient These therapy sessions helped me move forward and over come any doubts in my mind. I would highly recommend Jake and with out a doubt would not hesitate to contact Jake in the Future a FIVE STAR SERVICE !!

Sarah Knightley (Google Review) Jake was amazing and I finally have some peace of mind.

Yasmin Hendricks (Google Review) My sessions with Jake were life-changing! Each session left me feeling more in control, happier, and at peace. Thanks to the Hypnotherapy Couch, I feel like an overall more positive person ready to tackle any challenge that life throws at me in a constructive kind-to-myself manner. Thanks, Jake!

Rachel Fagg (Google Review) Jake is an amazing man and got me from a very bad place to being able to function. He is professional but very easy to talk to and made me feel safe and comfortable, which made the hypnotherapy a very relaxing experience. It has helped me to address issues I have in a way I never have before. Jake tailors the sessions to suit my individual need and is always very attuned to my mood. I highly recommend hypnotherapy with Jake as he is always finding new methods of hypnotherapy and uses them to help others. I was a complete novice and knew nothing about hypnotherapy but I will say it has helped me so much.

Sean Butler (Google Review) This guy and his very professional service changed my entire well-being and emotional balance in a few weeks. It was great from the moment we started. He explained to me at the very beginning in a simple manner how the service would work and what I could hope to achieve from it. So we started doing the work together once per week and the change in me as a person was simply amazing. I cannot believe the difference between how I felt at the beginning and the end of using his service. All I had to do was recognise events in my life that were making me very emotional and as a result, I was in emotional pain constantly and it was a normal way of life which led to me constantly needing to change the way I felt because of anger and other emotions. By doing the work with him I let go of all the emotional pain attached to those experiences and if I recollect them now in my mind from time to time I no longer have pain or negative emotions attached to the memories. So as a result of using this service I have been given a new quality of life that I never knew existed. I managed to finish my sessions quicker than we both thought but I was able to express the emotions attached to certain events in my life very honestly with myself. Simply a beautiful service that worked beyond my wildest dreams and has changed my whole world for the better. 10 out of 10 from me. Thank you so so much Jake Naude.

Tash V (Google Review) Submodalities, which requires no hypnotherapy, is a safe way of processing painful memories stuck in the recesses of one's mind, affecting health and well-being. Processing an emotion stuck to a memory is a powerful and helpful process. Thanks for a good session, Jake :)

Cheynoi Bishop (Google Review) Jake is the perfect self-help guide. His hypnotherapy sessions are creative/engaging while productive and beneficial for self progression. Each session is tailored to you, using a range of devices and coping mechanisms related to managing stress as well as unproductive habits. Throughout the appointments, I've been coached to hone in on my inner peace, which has given me access to a blissful space within myself. I can now tap into this at any time. This helps me recharge and reflect in a positive way during the week. Sessions will help you understand different sections of the brain and how the cycle of the subconscious processes thoughts and feelings while learning how to control them. I am thankful that I've used these sessions as I can now appreciate the relevance of my thought patterns and impact of my mindset. I am also (after the appointments) more focused on "Progress not Perfection" said by the man himself. I would wholeheartedly encourage these hypnotherapy sessions because they are both enjoyable and essential for making a healthy mind space.

Donna-Marie McHugh (Google Review) I am genuinely assured that my recent treatment with Mr. Jake Naude at The Hypnotherapy Couch has given me a miraculous turnaround in my clarity of thought and inner wellness. I received this with a variety of techniques, during one-to-one sessions over a 10-week duration where Jake’s practice each week was so balanced and transcended all my expectations. This weekly objective & methodology covered my personal evaluation of where my stress levels were and to even address previous trauma without disclosing personal events, in a healing therapeutic space. I feel privileged to have attended these sessions which gently guided by Jake’s professionalism to this application of Hypnotherapy, enabled me to become equipped with such invaluable skills of how primarily I could consistently improve and create possibilities to increase my confidence and to become much happier with life in all aspects. I have learned so much about the way I process today’s behavior and decision-making based on past experiences and began to change negative patterns. In addition to this treatment, a nightly recording was extremely beneficial to enhance tranquility and helped to dust off and unload and restore the capacitances of daily living, which I strongly recommend is an amazing way to filter thoughts and helps to restore the brain and leave each day with such a feeling of accomplishment which gave each new morning a beautiful sense of appreciation and that in general ‘life is good’. An absolute improvement in sleep was also fundamentally a great rejuvenation, which is a core stability for wellness of mind and body. Jake’s natural calm educational approach also helped me to learn several brain functions and understand how the subconscious mind and processing filter generates stored memories which although may be dormant psychologically can often result in physical reactions, such as sleep deprivation and even choices in our direction in life. My own personal perception and responses to life’s challenges now are truly wonderful possibilities of fulfillment and literally that dreams can be a reality. I am more than excited to work towards new goals with the belief I will be a success and I hugely wish my experience will inspire others to step forward and reward themselves with The Hypnotherapy Couch, for this previous client of Mr. Jake Naude, I am delighted to look towards my future and I hope many more gain that feeling too!

Chad Gazi (Google Review) Thanks Jake for a great first session. It's a great addition to my personal recovery from addiction. I got a great sense of peace from your gentle voice. Can't wait for my next session. Feeling good.

LW (London) (Anonymised Email) I'm pleased to say that I'm already feeling much calmer. Making contact with you feels like the best thing I've done for a very long time. You've given me a real sense of hope that I can recover and resume living a normal life.

SM (Canterbury) (Anonymised Email) Jake was very professional throughout my 6 sessions. All sessions were easy to book, access, and attend. Jake was reliable, punctual, and informative. He was also caring and I always felt I was listened to and my needs were considered. If hypnotherapy is something you are considering, I would certainly recommend Jake.

CD (Johannesburg) (Anonymised Email) I really enjoyed my time working with Jake. He was professional and calm, and made me feel relaxed and in control. I always left the sessions feeling like a new person. I found listening to the tapes last thing at night a great help. They helped to unwind and certainly improved my sleep. Jake helped me to take a good look at myself and gave me confidence to interact more with people. When I go out now, I actually interact and talk to other people, instead of just walking past them and actually look forward to mixing in and being part of a community. They also gave me confidence to structure each day and enjoy achieving whatever it is I have set out to do. Thank you Jake.

38 Oakwood Road

Type of session


Types of client

Young people
Older adults

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

Online platforms