Alison Easton (HPD DipCHyp NLP (Master prac))

Alison Easton (HPD DipCHyp NLP (Master prac))

45 Central Street

Norwood Therapy Rooms
537 Norwood Road
West Norwood
SE27 9DL

07773 256903

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About me

Qualified and experienced Cognitive Hypnotherapist with a special interest in building confidence, reducing anxiety and creating fulfilment.

Cognitive Hypnotherapy is tailored to you and uses understandings about how our minds work to help you create changes at a subconscious level.

If you submit an enquiry, for email responses please also check your spam folder in case my reply goes in there. Thank you!

*See 'further information' for Hypnotherapy Relaxation Sessions and Christmas Gift Certificates*

For a free 15 minute audio, please visit my website:

My background

I have been working as a Cognitive Hypnotherapist for over 6 years. After qualifying with distinction at The Quest Institute, I gained experience working with all kinds of issues from addiction, anxiety and depression through to phobias, public-speaking, compulsive habits, lack of motivation, procrastination and lack of confidence, etc, etc. The list really does go on. Although I still see clients for the whole range of issues (with the exception of confident childbirth), over time I have developed a special interest in working with clients to build confidence and create fulfilment.

Area of special interest

  • Perhaps you have low confidence, low self-esteem or anxiety and this is limiting you in some way - whether in your work, social or personal life;
  • Maybe the glass appears half-empty and a negative outlook is stopping you from pursuing what you'd really like to do;
  • Perhaps you're starting a new career or business and need help with motivation/procrastination;
  • Maybe you would like to progress in your current role and would benefit from some support to move forwards and increase your confidence.

Many people feel stuck at some point. Cognitive Hypnotherapy can help you to remove any limiting beliefs that are holding you back and harness positive resources to help you move forwards more confidently. Cognitive Hypnotherapy Coaching can continue to support you in achieving what you want for yourself.

What to expect from the sessions

I typically see clients on average for 3 to 6 sessions. In the first session, we will explore your issue and your goals from the therapy in detail so that I can then devise your treatment plan. Clients tend to find this session enlightening and motivating and I may give you a task or some tasks to complete before the next session to prepare you for moving towards your goal. Rest assured, the tasks are all things I would happily do myself!

The content of the following sessions will depend a lot on the outcome of the first session. For example, it may involve using the techniques of Cognitive Hypnotherapy to remove limiting beliefs or install new choices. This is done using a light trance - a state which we naturally go in and out of throughout the day. These sessions usually also incorporate more traditional hypnotherapy where you relax and drift into trance while listening to me, however, I use a way of phrasing particular to Cognitive Hypnotherapy called WordWeaving, and which is tailored specifically to you.

The length of the session will vary between 60 minutes and 75 minutes, occasionally lasting up to 90 minutes.

At the beginning of the sessions I will discuss with you what I intend to do so you can ask any questions or raise anything that's on your mind.

I will most likely give you additional tasks/exercises to undertake throughout the course of the therapy (and beyond) to support and build on the changes you make during the session. This usually includes, when appropriate, a recording for you to listen to at home.

After you have achieved your initial goals from the therapy, you may feel you have everything you need to continue moving forwards.  Equally, you may feel you would benefit from additional sessions where the work we do can be combined with coaching to support you in achieving your goals.

Practice locations

My main practice is in West Norwood, conveniently located just off the high street and 5 minutes' walk from West Norwood railway station. West Norwood is convenient for places on the London Bridge to Victoria line including Streatham Hill, Balham, Gypsy Hill, Crystal Palace, etc. It is also close to Tulse Hill, Herne Hill, West Dulwich and Dulwich.

In addition to West Norwood, I also see clients at therapy rooms at the following locations:

  • Clerkenwell
  • Central London (Fleet Street)

Please contact me for more information about these locations or visit my website as above, or Fleet Street Clinic's website

So you've read this... What next?

You can visit my website for more information;

  • Perhaps you have some questions - you can send me a message;
  • If you would like to have a chat about whether Cognitive Hypnotherapy can help you, you can get in touch for a phone conversation.
  • You can contact me to book a session - by phone, via the hypnotherapy directory or via the contact form on my website.

Whether you are sounding out which therapist is the right fit for you or you are simply finding out more information at this stage, I'll be happy to have a conversation with you by phone or over email.

If you submit an enquiry, for email responses please also check your spam folder in case my reply goes in there. Thank you!

Training, qualifications & experience

  • BA (Hons)

  • Hypnotherapy Practitioner Diploma (HPD)

  • Member National Council for Hypnotherapy MNCH

  • Diploma in Cognitive Hypnotherapy with Distinction - The Quest Institute (DipCHyp)

  • NLP Master Practitioner

Member organisations


Accredited register membership

Areas of hypnotherapy I deal with

        * If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

        Other areas of hypnotherapy I deal with

        Special interests:

        • Building confidence
        • Reducing anxiety
        • Creating fulfilment in personal life, social life and/or work life

        Therapies offered


        Fees in West Norwood:

        Individual session: £110

        Daytime: Monday to Wednesday
        Evenings: Monday

        Fees in Clerkenwell

        Individual session - starting before 4.30pm: £125
        Individual session - starting at or after 4.30pm: £165

        Daytime: Monday to Friday
        Evenings: Monday, Thursday & Friday

        Fees in Central London:

        Individual session: £199
        Course of 4 sessions: £725

        Please contact me to check availability

        Further information

        ** Introducing Hypnotherapy Relaxation Sessions - 50 minutes sessions focused on relaxation and tailored to you. Please see my website for more details:

        Gift Certificates for Hypnotherapy Relaxation Sessions
        are also available which make a great gift for friends or relatives at Christmas. **

        Cognitive Hypnotherapy sessions are also available in Clerkenwell and Central London (on Fleet Street). Please contact me for more information about these locations or visit my website ( or Fleet Street Clinic's website (


        "My sessions with Alison have changed me.  I have always wanted to do triathlons but never had the confidence to pursue it.  What's more, I was very fearful of the water (and of swimming) which made it debilitating to even contemplate doing this sport.  But after several sessions with Alison, everything changed.  I took on my first open water super sprint distance tri that same year. The following year, I completed my first Olympic distance tri (and plan to take on two more by the end of the summer).  But the most exciting (and surprising) thing is that I've also signed up to do a Half Ironman - something I never dreamed was even possible.  It's been life changing and I'm so grateful."

        "I went to see Alison Easton for three sessions. The reason I went was to discuss my lack of confidence in the work place, which was based off my dyslexia - which I’ve had from a child. Alison said she had dealt with this issue before and showed me the process to how I can over the issue.

        After the sessions, I can safely say it was the best thing that I have ever done to tackle my situation. Alison was 100% professional at all times and provided the comfort and trust I was looking for to discuss my dyslexia in length.

        The tactics that Alison used helped me almost straight away to build my confidence back up and feel much happier about my situation. I strongly suggest, and advocate Alison for anyone going through their own issues."

        "“I felt the time was ready for me to change my direction which was slowly heading down a sloping path of Cocaine addiction. I decided to see Alison and she has helped me incredibly. I stopped abusing for almost three years, went back for a one session “re-tweek” and haven’t looked back since. I have referred many many friends to her who often ask who is this miracle worker. I simply cannot recommend her enough”

        "I had not slept well for a long time for various reasons and at times was feeling desperate for a good nights sleep.  Rather tentatively I consulted Alison and found the sessions with her so relaxing; her voice is so soothing and restful and what she actually says during the sessions makes such sense that it is impossible not to sleep better if her advice is carried out.   I would highly recommend her to anyone with a similar problem."

        "I was referred to Alison through a friend who had suggested I give hypnotherapy an opportunity in an attempt to control & reduce the amount of alcohol I was consuming. Previously sceptical about 'alternative' methods, I decided to contact Alison and I'm so pleased I did. She is incredibly sensitive and attuned to your needs as a patient. She listened well and came up with an approach that was suitable to me. A real skill to treat each case differently, there is no 'one size fits all' approach with her.
        My 'need' for alcohol (wine) has reduced and she's helped me look at the reasons behind my drinking this thinking about the 'long term solution' rather than been reactive. She recorded an 'affirmation' for me to listen to and I have to say this has been really invaluable in the overall process. I can't recommend Alison and her approach enough."

        "I had wanted to try hypnotherapy due to a food issue that had been plaguing me for years, but I had never actively researched for a therapist. After a stressful year at work the problem was beginning to intensify and after meeting Alison I decided to take action.

        Controlling my intake of food was becoming increasingly difficult, I was beginning to become physically sick from either the richness of food eaten or the quantity. I didn't even really want the food in the first place and was becoming very resentful that I had created this habit I was unable to control.

        After even the first session with Alison I saw the differences in my thought patterns and relationship with food. I am now able to press the 'stop button' and ask myself 'do I really want, or even need this?' A lot of what we talked about was completely unrelated to food and I was surprised to see connections and influences which I would before the sessions not considered as relevant. If you have not taken hypnotherapy before I would recommend Alison's patience and calming ability to guide you through the issues you may have."

        London, EC1V 8AB
        London, SE27 9DL

        Type of session

        Home visits: No

        Practical details

        Sign language: No
        Other languages: None


        Accessibility information
        Wheelchair access: No


        Please see Fees section below