Alison Arrowsmith ex Nurse, BSc (Hons) Senior Registered Hypnotherapist

Alison Arrowsmith ex Nurse, BSc (Hons) Senior Registered Hypnotherapist

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13 Williams Close
NE65 0GF

01665 713825 / 0794 9026374

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13 Williams Close
NE65 0GF

01665 713825 / 0794 9026374

About me

Discover how your mind can support you to uncover your true potential. Thought Org Coaching and Hypnotherapy has been established for over 8 years.

About me: I am an ex Nurse, and used to work in Neurology and Research into Memory Problems and became fascinated by the power of the subconscious mind and how it can support us to recover and heal. Hypnotherapy is useful in many settings and I have used it to overcome negative beliefs and behaviours with astonishing results.

I live in in Northumberland at the coast and I am married with a daughter who is grown up. My hobbies include, walking, swimming, Tai Chi and reading. I love to cook when feeling inspired and baking is always a good sign that I am content. I enjoy seeing friends, relaxing at home in the garden and travelling.

About the service: In addition to the Hypnotherapy skills, I am a Personal Development Coach, Advanced NLP Practitioner and use all of these skills to support others. I have specialised in Irritable Bowel Syndrome [IBS] Hypnotherapy. IBS is a debilitating 'functional disorder' which effects 1 in 5 of the UK population - you can look me up on the UK IBS Register  The programme is based on the National Institute of Clinical Excellence Guideline (No 61) for patients who suffer 6 acute episodes in a 12 months period regardless of conventional treatment. This is an add on to what the GP prescribes and a diagnosis of IBS is always established before therapy is commenced.

What is Hypnotherapy?: The relaxation and the eventual progressive nature of the therapy and recordings places the person back at control with coping mechanisms they can use for life. The trance state is a day dream quality of relaxation where the mind becomes suggestible to positive prompts, burying them deep in the subconscious to become a supportive habit and behaviour.

There is no such thing as an un-resourceful person, only an un-resourceful state.

Other skills: Besides Hypnotherapy, I deliver Corporate Coaching with bespoke workshops for teams and individual performance. In particular I coach Change Management which gives organisations an opportunity to take people with them in a altered environment. Participating in the workshop gives the individual and the team a sense of themselves, how to relate to change and adapting skills for outstanding attitudes and results. A comprehensive list of my workshop titles are on my website,

Where I see clients: My Hypnotherapy clinics are in Amble, Northumberland, and will conduct home visits if needed due to disability or illness.  Please see my website for clinic addresses & full contact details.

Areas of expertise: I work and collaborate with associate colleagues on topics such as IBS, Generalized Anxiety Disorder, Eating Disorders, Insomnia, Recovery from Cancer, Phobia and Panic Attacks. On the more team side of the business I deliver workshops on Change Management, Presentation skills, Interview Skills, Anger Management, Stress and Time Management, Assertiveness Skills, and Coaching and Mentoring for Nurses (this list is not exhaustive).

And also: I provide resources for families with Looked After Children as priority.

Discover your true potential with Thought Org.

Training, qualifications & experience

Nurse (now not practising), BSc(Hons) Nursing Studies, Personal Development Coach (practitioner level), Registered Hypnotherapist and Advanced Neuro Linguistic Practitioner.

Have worked as a Nurse for 30+yrs and specialised originally in Rehabilitation of Stroke Victims, then became a Parkinson's Disease Specialist Nurse and then a Research Nurse and Alzheimer's Disease Specialist Nurse.

Around 20yrs ago I moved into the Corporate Pharmaceutical Business where I gained business skills and followed my Coaching qualifications, NLP and advanced NLP status.

My last role in Industry was coaching and facilitating Rheumatology Nurses to achieve their full potential in their Specialist Role as a Nurse Liaison Specialist. Prior to this role I was a Key Account Manager in Sleep Disorders.

In my own time I became a Registered Hypnotherapist (2009) prior to becoming self employed and in October 2011 specialised in Irritable Bowel Syndrome Therapy as a main focus along with Generalised Anxiety Disorder. I am a member of the CNHC, and the GHR.

I am now fully Self Employed and am following my ambition to deliver coaching and hypnotherapy to support others to ignite their own ambitions, self development and find their true self.

Added skills include, Psychometric evaluation and coaching plan for individuals who are evolving their career, changing roles, managing teams, evolving teams and building dynamic partnerships. Useful for appraisal and for understanding self and others.

CBT diploma in Eating Disorders and Obsessive Compulsive Disorder (2016).

Member organisations


Accredited register membership

Areas of hypnotherapy I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

Other areas of hypnotherapy I deal with

Recovery from Cancer
Psychometric evaluator
Currently researching the benefits of EMDR for PTSD


Initial Telephone discussion: 15 mins free.

£70 for initial session (1.5hrs) with full feedback, coaching plan, email support and use of coaching tools.

Insights Discovery full Psychometric Evaluation and file: £100 pp
For interpretation add a £70 session on to overall cost.

£60 for subsequent sessions (1hr)

Hypnotherapy: £60 for initial session (1.5hrs) with full feedback, and email support.

£50 for subsequent sessions including bespoke CD's or downloads. (average required 5 sessions)

Irritable Bowel Syndrome - OPSIM (TM to Healthy Audio Ltd) Hypnotherapy: Rates as per Hypnotherapy, however there is 1 initial session and then 5 required sessions as per the UK IBS Register recommendations. All CD's included.

Timeline Therapy: As per Hypnotherapy

Workshops: Usually £125 per hr but may require negotiation for work not delivered locally.
Typical Tariff:
Half day: 9.00 hr to 13.00 hrs: £500 or 13.00hrs to 17.00hrs
Full day: £1,000
Special rates and discounts provided for block bookings of 5-10 courses, see information on Workshops on website.

Look out for specials deals - New Year Resolution packages - Student Discounts - on Twitter.

Further information

Advocacy and Support Service:

Within the new NHS seeking the right type of help/support and treatment can be daunting.  At Thought Org, we seek to empower individuals to access the right type of help - from the first time visit to the GP, to secondary care, investigations and treatment.   Funding letters for Quality of Life and some objective assessment tools are also available and in some cases where people are at the end of their life, support to have the optimal quality care available is sought on their and their families behalf.

The service charge is £60 for the first Consultation which then includes the GP visit and discussion following this.  Then the rate is £50 an hour after this with fuel paid also for transportation time to appointments.  Full interpretation of results is included and letter writing and feedback.

Morpeth, NE65 0GF

Practical details

Sign language: No
Other languages: None


Wheelchair access: Yes


I see clients on Tuesdays or Wednesdays in Amble, meetings and conferences are negotiable. Family therapy, couples therapy sessions are also available.