By showing before-and-after pictures of patients who have slimmed down considerably, firms are sending ‘potentially misleading’ messages, the report claims.
Ian Martin, co-author of the study, said firms placing emphasis on the benefits of weight loss surgery are failing to balance these with the risks.
Some websites use pictures of celebrities like Fern Britton, who lost a great deal of weight after gastric band surgery last year, to create a sense of security that is not necessarily due.
Gastric band and gastric bypass surgery are considered to be major operations with substantial risks involved. They involve placing restrictive devices in the upper part of the stomach to close off part of the stomach and leave the patient feeling full...