By showing before-and-after pictures of patients who have slimmed down considerably, firms are sending ‘potentially misleading’ messages, the report claims.
Ian Martin, co-author of the study, said firms placing emphasis on the benefits of weight loss surgery are failing to balance these with the risks.
Some websites use pictures of celebrities like Fern Britton, who lost a great deal of weight after gastric band surgery last year, to create a sense of security that is not necessarily due.
Gastric band and gastric bypass surgery are considered to be major operations with substantial risks involved. They involve placing restrictive devices in the upper part of the stomach to close off part of the stomach and leave the patient feeling full after only a few mouthfuls of food.
Almost a fifth of patients are re-admitted to hospital after surgery due to complications, with 7% needing a second operation to resolve problems.
Mr Martin thinks firms market weight loss surgery as a quick-fix, when really overweight and obese people should be encouraged to live a healthier lifestyle by adopting a sustainable nutrition and exercise programme.
Gastric band hypnotherapy is a non-surgical and entirely non-invasive alternative to gastric band surgery. Through the use of CBT, NLP and hypnotherapy techniques, patients are encouraged to believe they have had a gastric band fitted.
So how does it work?
During the procedure, the room will be kitted out to sound and smell like an operating theatre, before your practitioner puts you into a state of deep relaxation. You will then be taken step-by-step through the operation, from the anaesthetic, right up to the final stitch.
The next time you have a meal, you will hopefully feel the sensation of fullness after just a few mouthfuls, leading to a gradual and healthy weight loss – without the complications and risks of surgery.
To find out more, please visit our Gastric Band Hypnotherapy page.
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