The scheme, which is already in place in certain areas of the county, offers financial incentives to those who succeed in living a healthier lifestyle. Smokers who managed to give up would be eligible for the rewards as would overweight people who manage to tackle their overeating.
The local NHS board in Tayside offered weekly grocery vouchers of around £12.50 to pregnant women who stopped smoking, a reward which was available up to 3 months after pregnancy. The voucher can’t be exchanged for alcohol and cigarettes.
Financial rewards such as these may sound extreme but they do provide people with the incentive they need to make a long term commitment to making a lifestyle change and the incentives will last long enough to overcome physical addiction.
Professor Mike Kelly is head of public health for NICE, a healthcare regulator which often advises the NHS. Kelly has told the BBC that the real question is whether the behaviour is sustained when the incentives end.
If this system is implemented throughout the country, hypnotherapy for giving up smoking and hypnotherapy for weight loss could help many people to achieve their goal of living a healthier lifestyle.
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