Jonathan Goldsmith, Be More You Psychotherapy, Hypnotherapy and Coaching

Jonathan Goldsmith, Be More You Psychotherapy, Hypnotherapy and Coaching

38 Ryland Road


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38 Ryland Road


About me

Jonathan Goldsmith, Be More You, Hypnotherapy, Psychotherapy and Generative Coaching.

I work with individuals in my private practice for one to one hypnotherapy, psychotherapy and coaching and for businesses and organisations I work as a coach and trainer.

I offer mentoring and coaching to guide people with their creative projects, aspirations and dreams. I also run workshops and salons to help bring out people's creative genius under the name Be More Creative.

Be More You” came about when someone asked me to describe what my therapy and training had done for me. The answer that I came up with is, that I felt “much more me”, happier with the person that I had become and felt much more comfortable inside my own ‘skin’. This answer stuck with me and the idea for Be More You was born.

At the core of all my work is the belief that people deep down are full of the potential to be amazing! I don’t see anyone as being broken or need ‘fixing’. We all have internal strengths and capabilities that exist inside of us, my work is about connecting you to these resources.

‘Problems’ exist when we forget or lose contact with these strengths. You may be stuck inside a problem or symptom, such as depression, addiction, anxiety or stress and this can prevent you from being who you are when you are at your best. Alternatively you may loose sight of you goals and your dreams and may be unsure how to bring out the best of you into your life.

At the heart of my work, Be More You is about connecting you to you!


I see clients for Therapy and Coaching out of my private practice based in Kentish Town.

I am happy to initially be contacted by email or by telephone 07881 950169 where we can have an initial chat. Should you decide to proceed then the next step would be to arrange an assessment session.

In this session we can explore in more detail at are looking for from our time together. It will give you an opportunity to meet me in person, ask anything you would like to know about my work, and to see if you feel that I would be right for you.

I see clients for both short and long term work, with regular progress reviews. How long we will work together will depend on what you want out of our sessions and what feels right for both of us.

I am a firm believer that it is important to take what we do in our time together back into your life. With that in mind I will often set tasks or give you things to explore in between our sessions.



“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Abraham Maslow

Contemporary Psychotherapy is a pluralistic approach to therapy which has given me a background in multiple therapeutic approaches. What that means is that rather then having only one way of working with my clients I fit the approach to the client; rather than just having a hammer in my tool box I fit the tools to the client.

To me, one of the most important things that I do, is to see each and every person that comes to me for therapy as an individual and that there will be a unique way that we will work together. As an example if a client comes to me complaining of a symptom like ‘depression’ rather then ‘treating’ the depression I will work with the client to see what approach will best fit them and their unique and specific way that they are ‘depressed’.


We go in and out of trance all of the time, it is a naturally occurring phenomena. Getting lost in a book, daydreaming, having a vivid memory, ‘zoning’ out in front of the TV, these are all examples of ‘Trance States’

Often problems or symptoms will require you to go into ‘trance’ in order to experience them.

A great example of this is phobias. A fear of spiders, is more often than not a fear of the ‘thought’ of spiders. The spider you will be afraid of isn’t the tiny house-spider crawling in your sink, it’s a giant fang bearing monstrosity that you see in your imagination! The way that people create their phobias is to go into a deep trance and imagine something that isn’t there being very real, and the experience of this can be very frightening.

Understanding and being able to utilise this natural phenomena is what hypnosis is, so, if you can create big imaginary scary spiders, what would happen if you could create big exciting plans and projects instead? or teach yourself to see the tiny spider in the sink for what it is, just a small harmless spider!

Trance is something that has been explored in a variety of different ways throughout time often referred to as meditation, mindfulness or relaxation and works with both your thoughts and your physiology.


“There is an entirely different way to look at change which we call the generative or enrichment approach. Instead of just looking for what’s wrong and fixing it, it’s possible simply to think of ways that your life could be enriched: “What new capacities or abilities could I invent for myself?”; “How can I make things really groovy?”

Excerpt from Frogs in Princes, 1979; Richard Bandler and John Grinder

I see that coaching is helping you to clarify and refine what it is you want and to help give you the tools to get there. Each of us has inside of us goals, dreams and passions, a direction that can be described as our ‘True North’.

I work with Robert Dilts and Stephen Gilligan on their latest coaching work: ‘Generative Coaching’.To be ‘generative’ means to create results that have never existed before: it is what entrepreneurs, artists, philosophers and inspirational leaders do. Generative Coaching is a set of tools for working with clients to enable them to discover and harness this extraordinary power within themselves. It enables clients to transcend problems rather than just ‘sort’ them, and to move on to new, previously unimagined levels of creativity in both their personal and professional lives. Unlike conventional coaching, Generative Coaching welcomes crises and threats to identity and works with them, treating them as golden opportunities for deep personal change.

And that is one of the best things for me about Generative Coaching: is that it is about generating more choice! Having more choice and flexibility in situations where you had none before and that is what I aim to do with my clients.

Training, qualifications & experience

I run a NLP Training Company called PPD Learning with NLP Trainer Judith Lowe ( ), developing NLP skills for those who are already NLP trained; Practitioners & Master Practitioners, Trainers, Coaches and Therapists.

I am committed to my on-going learning and believe that it is a life long commitment. As part of this commitment I attend regular professional development trainings.

Listed below are some of my qualifications, for a full list please visit my website.


2016 PG Dip Contemporary Psychotherapy
Beeleaf School of Contemporary Psychotherapy

2016 Generative Psychotherapy: Self-Relations Integration of Mindfulness and the Creative Unconscious
Stephen Gilligan

2015 Advanced Patterns of Psychotherapy
Awaken School of Outcome Oriented Psychotherapy


2015-2016 Generative Coaching with Robert Dilts and Stephen Gilligan


2012 Generative Trance with Stephen Gilligan
Field Learning Ltd

2013 Advanced Training in Generative Trance
Stephen Gilligan

2013 Mindfulness and Trance: A Third Generation Approach

2014 Advanced Generative Trance
Stephen Gilligan

2015 General Qualification in Hypnotherapy Practice

2016 Advanced Generative Trance
Stephen Gilligan


2012 NLP Master Practitioner Certificate
PPD Learning

2012 NLP Master Practitioner Certificate
Society of NLP

2012 NLP Master Practitioner Certificate

2012 NLP Trainer and Consultancy Certificate

I also have 2000+ hours of assisting and training on NLP Programmes with PPD Learning

Member organisations


Accredited register membership

Areas of hypnotherapy I deal with

* If you have been diagnosed or suspect you may have one of the medical conditions starred above, you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies or treatments.

Other areas of hypnotherapy I deal with

I also work with the following:

Childhood Traumas and Abuse, family issues, couples therapy, emotional issues around IVF and fertility problems, creativity coaching & creativity mentoring, working with creative blocks, writers block and stage fright.

Photos & videos

  • Jonathan Goldsmith



For my private practice for I charge £60-£80/hour depending on what time of day the session is. I do not believe that money should be a barrier to you receiving therapy and I offer concessionary rates for those people who are unemployed or on low income. Please contact me for more information.

Further information

For more information on my NLP Training Company PPD Learning please visit


As a Psychotherapist I am signed up to the ethical code of the UKCP. Part of that code is that we do not use testimonials for our client work.

As a trainer and coach I do have a number of testimonials for my corporate work and my workshops and one-to-one work on creativity:

“QVC is the world’s largest electronic retailer – with a 24/7 ever-changing multi-media shop window, creativity is key if we are to maintain our leadership position and competitive edge. I am often looking for ways to jump start creativity amongst my team. Knowing how Jonathan uses different techniques to engage his audience, I asked him to run a Be More Creative session at our offices in London. Jonathan brought his insight, charisma and structure to bear, delivering an engaging and though-provoking session that captured the imaginations of my team. I would recommend Jonathan’s sessions for those seeking an interactive and individual approach to team development.”

Sue Leeson, Director of Marketing and Insight, QVC UK.

“Jonathan is a tremendously innovative and inspiring coach who is able to produce unique training programmes dependent on the needs of your business. He is able to bring people out of themselves and to realise their true creative potential to be happy and fulfilled – not just in their day to day lives but also more generally in their lives outside work”

Adam Foley, Mediavest Head of Strategy, SMV

“I loved Jonathan’s style, and found his coaching truly inspiring. It allowed me to see myself and my work as “creative”, a title I had previously reserved for artists, and that is having interesting repercussions. Firstly it has started to clear a block I have had in my work. I realise now that if I focus on my creativity, and more importantly start to enjoy it I can produce far more interesting results. Jonathan guided me through processes that gave me real insight into how I can alter my physicality to change in my situation on the spot. He also helped me to connect my big-picture goals to the tasks that are before me on a daily basis, so that the ‘why’ behind menial tasks is much more clear, and the tasks are therefore much more achievable. It was eye opening, empowering and great fun.”

Sula Bruce, Charity Executive

“I’m an American who was living in London during 2014, and while there I participated in two of your creativity workshops. I wanted to let you know that, of all the experiences I had while living in the UK, participating in your workshops were some of the most memorable and have had a lasting and positive impact on my life. In fact they provide some happy memories during what were otherwise difficult times for me”.


“What an utterly amazing experience! I felt held and nurtured and safe and relaxed. The workshop was a fabulous exploration of not only your creativity, but of yourself. Thank you, thank you! It felt as though enormous amounts of thought and care had gone into setting up this course”


“Thank you to all who participated and especially those who worked to put the workshop together and lead it. A very worthwhile and enjoyable weekend!”


“The whole weekend was framed as a very supportive space for exploration. I really trusted Jonathan and the rest of the group which enabled me to explore and go with the processes. I would absolutely recommend the course to anyone, everyone was coming from different places and stages and creative backgrounds – it would be useful for most people”


“I really enjoyed learning not only about my own creative process but also about the ways that the other people on the workshop related to theirs and how that could inform my own. Now, I feel a greater sense of peace with my connection to creativity. The workshop is a brilliant supportive environment with techniques and insights to connect you to your creative self. I would heartily recommend the course not only for discovering better ways to connect with your creativity, but also with your ‘better self’. Love you guys, thanks so much!”


London, NW5

Practical details

Sign language: Unspecified
Other languages: None


I work Monday to Friday from 8.30am-8pm

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