Google Brain Therapy: The secret of weight-loss
Michelle had recently started a new diet. That same night she arrived at a friends 30th birthday, her eyes were drawn immediately to the delicious buffet. As she walked, almost in a trance like state towards the table of festive food, her mind created images of her enjoying the lovely creamy cakes, the delicious taste of tuna mayonnaise filled sandwiches and the salty goodness of the various crisp, nuts and nibbles. Her mind flipped between memories of hot pork pies to stretchy cheese pizzas, from fruity cakes to flavoured savouries.
Instantaneously her mind reminded her how she hadn’t eaten for three hours, how the pain of hunger can become unbearable and how the thought of a dry dressing free salad, sounded like boredom on a plate.
But she was on a diet! Her subconscious tried to reason wtih her: "you could always start tomorrow"
Finding motivational frames of reference
When we face a situation such as "Shall I eat from the buffet?" "Is it worth getting up early tomorrow to beat the traffic?" "How many miles shall I run today?" Or any other question that questions your motivation, your subconscious mind will find frames of reference to help you make a choice.
Finding a frame of reference is not often a conscious decision, as a smell, tone, word, image, thought or any other stimulus can bring to the forefront a past emotional memory and the context to this frame of reference will decide your motivational pull.
These frames of references can become so embedded that we don’t consciously think about them, they become an unconscious procedure. Our mind creates these processes so we can get on with other stuff, we don’t have to consciously re-make simple decisions because they become automatic procedures.
Examples of this include getting dressed in the morning; you find that if you think about the order of clothes you dress in, you will find it is the same each day with most people starting with socks or underwear. When driving you stop at a red light without thinking, or maybe you have a process that makes you take a crisp out of the bowl of crisp even when you're not hungry.
The Google brain
The brain is like a Google search engine (but recalls information in a completely different way to Google). Instead of inserting a question or query, our brain uses our five senses to ask how should I respond, the brain will then search for an answer or response (a frame of reference), the same as Google finds websites to answer your query
Instead of finding websites our brain finds emotional memories (frames of references) and memories have an emotional attachment and motivational pull. This emotional attachment helps us to decide how to respond to the current situation.
Your motivational emotions can be split into two categories: pain and pleasure. When Michelle observed the buffet from afar her frame of references was pleasure for eating the salty, greasy and fatty foods. And the frame of reference for eating the healthy alternative salad was pain. No wonder she put off her diet again, again and again - she is probably still telling herself that she can start the diet tomorrow!
Changing perceptions - changing the emotional motivator
Google is becoming clever and now finds personal websites depending on your previous searches and time spent on various websites. This way two people searching the same query on Google will be given different results. Your brain is similar to Google; it finds personal frames of reference to answer the unconscious questions; how should I react to this situation?
Depending on your emotional response and your perceived past experiences, your perception of the world changes. Your motivation depends on your search results.
As we go through the world we collect new information and evidence to back up or change our memories, creating strong beliefs, changing our perspective and behaviour. Just as Google finds new websites, blogs, videos, news articles and social media sites to answer your search query.
You can add new frames of reference, and even delete old ones and change the focus of your motivation.
Google brain for weight-loss
Google finds thousands of results to our query in seconds, but our brain works a lot faster than Google. We are constantly searching for new results (emotional frames of reference) so we can act automatically to new situations.
Two people looking at a plate of chips will perceive them differently. One will see greasy, fattening, unhealthy over-baked roughly chopped potatoes ready to block your arteries. While the second person will perceive a plate of tasty, filling and lovely chips, well cooked to a perfect consistency.
Other memories may surface; fun holiday memories, eating chips as a child on the beach. Or bad boozy nights out, tasting the greasy chips as you’re sick in a back alley.
We remember the details of an event or memory as well as the emotional response, and these two factors - details and emotions - are stored in different parts of our brain. Our brain, to help us react quickly will guess at current situations by relating this situation with a past memory. The famous metaphor of this is when an ex-service person hears a car backfiring and re-lives the emotional experience of being at war. The dieter may see a plate of food and remember enjoying the meal.
Making lasting changes
Because your brain changes you can retrain your Google brain to bring to the forefront particular frames of references so you can choose your own motivation. Michelle, instead of remembering the pleasure of eating buffet food, should focus on the pain, the negatives, and the bad food memories. She could also focus on how great she would feel if she became more healthy, how great it would feel to see her the pounds dropping off and how nice it would feel to receive positive comments about her new figure. This can be set up as an automatic process.
Step one - Write down the benefits of eating the food you want to give up – there has to be some or you wouldn’t be eating it (i.e. what you enjoy about eating the food you eat).
Step two - Write down the loss of giving up said food – what would you miss about giving up this food?
Step three - Write a third list of everything that you would love about being healthier/thinner/living longer (whatever your goal is). Don’t be shy here; write down everything, even think about the outcomes to your goals. If you lose weight what would be different? How would you feel? How would others respond to you what else would change for the best? The more benefits you record the better.
Step four - Write a final list of all the pain you would feel if you carried on with your life as it is now. What would happen? If you got bigger and unhealthier what would happen? How would you feel going up a dress size when you want to go down a dress size? What do you think would happen to your arteries if you ate more fatty foods? If you ate fatty foods and put more weight on, would your children do the same? What do you think others would say if you ate more; record anything that makes eating said food painful.
Step five - Take one benefit from step one and turn it into an image (i.e. enjoying the taste of a greasy burger). In the corner of this image - shrunk to the size of a stamp - put an image of a benefit from step three and on the count of three push the step one image far away. At the same time bring the image from step three forward, making it bigger and brighter. In effect you are removing step one image and replacing it with step three image. Do this 10 times or until you can no longer recall step one image without automatically replacing it with step three image.
Do this for all step one images.
Step six - Complete the same exercise as in step five but this time replace step two images with step four images.
Next time you come across unhealthy food your mind will find the reset frames of reference to the positives of being healthy - the enjoyment of saying no thank you to fatty foods and the thoughts of you enjoying healthy food while at the same time remembering the feeling of disgust when you think about fatty, salty, greasy foods.
These frames of reference will motivate you to eat a juicy peach, mouth watering fish or whatever you decide to choose to eat. This technique works well in hypnosis as you mind makes lasting changes and new frames of reference easily, when in a trance state.
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