- Conditions for which evidence could be sought
Conditions for which evidence could be sought
Aches and pains
Acidity, stomach acne
Alopecia (Hair Loss)
Bacterial vaginosis, BV
Circulatory problems, local or minor [c.f. poor circulation]
Chronic Fatigue Syndrome (Formerly ME)
Diet, trouble sticking to [c.f. obesity]
Erection problems, temporary; erectile dysfunction, temporary [c.f. impotence, erection problems, erectile dysfunction]
Feeling down or feeling blue [c.f. depression]
Irritable Bowel Syndrome, IBS (H)
Menopause menstrual pain migraine headache [c.f. migraine]
Nails, fungal infections
Pins and needles
Pre-menstrual tension or pre-menstrual syndrome
Relax, inability to
Skin problems [c.f. psoriasis]
Skin problems, stress-related
Sleep, trouble getting to
Smoking cessation (H)
Sports injuries, minor
Stomach, upset stress (H)
Thrush, vaginal [c.f. thrush, oral]
Most health practitioners specialise in treating different types of ailments and medical conditions. For example a hypnotherapist may treat irritable bowel syndrome (IBS). According to CAP, hypnotherapists represented by an (H) above can probably treat those listed ailments or medical conditions.
If you are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions if you are suitably qualified in that area.
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List A – Conditions for which suitably qualified medical advice should be sought.
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