A new TV advert based upon research showing that most second-hand smoke is in the form of invisible odourless gases pictures a baby surrounded by smoke as her mother puffs away close by.
In another advert from the same campaign, a child is pictured in a car breathing in large amounts of second-hand smoke from his dad’s cigarette – which he is smoking up front whilst driving with the window down.
The idea of the new campaign is to let smoker’s know that 85% of second-hand smoke cannot be seen, and to encourage them to take action to protect those around them from second-hand smoke.
Second-hand smoke is the smoke that is inhaled from another person’s cigarette, and whilst it may not be as harmful as smoking the cigarette yourself, the impact can be very serious.
According to research, passive smoking can damage lungs and cause cancer, and in children it can increase the risk of lung disease, meningitis and cot death.
Additional research conducted by the Royal College of Physicians has shown that there are around two million children currently living in a household in which they are exposed to second-hand smoke.
In a bid to reduce the number of children exposed to harmful second-hand smoke, the Royal College of Paediatrics and Child Health is campaigning for the ban of smoking in cars when children are present.
England’s chief medical officer, Professor Dame Sally Davis has stressed that second-hand smoke can result in a range of health problems, and went on to say that the only way of really protecting your family from these risks is to ensure that you go completely smokefree in the home and in the car.
If you smoke and are concerned about the health impact upon your family, visit our hypnotherapy quitting smoking page to find out how this alternative therapy could help you to kick the habit.
View and comment on the original BBC News article.