Fast food chains introduce calorie content on products
As obesity levels continue to rise at an alarming rate, fast food chains and restaurants take measures to try and raise awareness on the calorie content of their foods.
As part of the Health Responsibility Deal which is an initiative backed by the government, people are being encouraged to become more aware of what they are eating, and the contents of their food. As a result, fast food chains such as McDonald’s and other restaurants are taking measures to clearly display the calorie content of their meals.
This concept has actually been running in New York for some time now, with surveys suggesting that 15% of customers are embracing it by using the calorie content indicator. As a result, these customer were consuming a lower intake of calories, than those who chose not to pay attention to the calorie content.
At the moment, the levels of obesity are exceedingly high, costing the NHS millions of pounds each year. It looks likely that these levels will continue to increase if people do not become more aware of the consequences of obesity on their health. As a result of displaying the calorie content, consumers can make a more informed and healthy choice on the foods they intake. In the future, there may be a need to show all ingredients on the packaging.
McDonald’s conducted research on this subject, and found that 8 out of 10 customers agreed with the idea of displaying the calorie content on packaging. Just under 1 in 5 said it would have an affect on their eating habits.
View the original London Evening Standard article.
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