The study in question involved 5,800 smokers, 2,915 of whom were sent supportive texts to help them quit over a six month period. The remainder of the participants only received messages thanking them for taking part in the study.
Those who were sent supportive messages received them five times a day for the first five weeks and then three per week for the remaining 26 weeks.
The participants also had the option of texting back to ask for more specific advice when either they had lapsed or were experiencing strong cravings.
After the six month period, 10 per cent of the 2,915 smokers who received supportive texts had quit, compared to just 4,9 per cent in the group that did not receive the messages of support.
Supportive messages included the following:
“To make things...