Brits are ignorant to alcohol calories, finds study
According to alcohol awareness charity Drinkaware, two out of three Brit’s do not know how many calories are in their tipple of choice.
The survey of 2,000 UK adults revealed that despite one in three planning to monitor their calorie intake during the next month, only one in ten were considering tracking the amount of alcohol they drank and the calories involved.
In addition, three-quarters of the two-thirds who expressed concerns over their bank balance said they would rather save money by eating out less and not having a holiday as opposed to reducing their alcohol consumption.
Previous research has highlighted a link between drinking and abdominal obesity which can contribute to both diabetes and heart disease, this is not helped by the fact that many are unaware of the high calorie content of many alcoholic drinks.
Drinkaware chief executive, Chris Sorek, said that many individuals who were dieting didn’t realise alcohol could make them gain weight.
‘While they might make healthy lifestyle choices in other areas of their life, they might not know that sharing a bottle of wine with their partner exceeds the daily unit guidelines and is the equivalent of eating a slice of cheesecake’. He said.
Drinkaware have now launched a new online drink diary (MyDrinkaware) which allows users to convert their consumption into calories, units and cost as well as letting them know how many burgers they could have eaten instead.
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View the original Daily Mail article.