According to an article on the Guardian website today, and operation called an endoscopic transthoracic sympathectomy, which cuts or clamp the nerves that stimulates sweating and blushing could alleviate blushing permanently.
Whilst many consider blushing to be a psychological problem, physically cutting the nerve will stop the skin turning red, and the operation is a simply procedure which only takes around 20 minutes.
However there are side effects. As the nerve has been cut to the face, the face is no longer able to sweat, meaning that other parts of the body may sweat more.
Enrique Jadresic who has had the procedure said: “Satisfaction rates among his patients is high but they undergo psychiatric screening before being operated on, and if the procedure becomes more widely available people may be tempted to have surgery before trying other ways of reducing their anxiety. Other treatments should be used first – psychotherapy, drugs or both. Surgery should be a last resort.”